High Value Proposition Manager - Curation & Experiences

at  National Trust

We’re looking for an experienced High Value Proposition Manager - Curation & Experiences to join our fundraising team on a 24-month contract. You’ll play a critical role in the Fundraising Growth programme: an internal change programme that will strengthen and scale fundraising capabilities across the National Trust so that we can create a step-change in our fundraising income - essential to delivering the Trust’s new 2035 strategy.
To achieve this goal, we need to change the way that we fundraise and the way that we think about fundraising at the National Trust. We know that there is an exciting opportunity for us to diversify our income by developing products and propositions for new audiences, deepening our relationships with existing audiences and ensuring our systems, processes and people capabilities are as good as they can for fundraising. By doing this we can better support our work to conserve nature, beauty and history. Ultimately, the more funds we can sustainably generate, the more positive impact we can have for people and for nature.
This is a particularly exciting time to join this part of the Fundraising family as the National Trust is preparing its organisational strategy for the next 10 years. This new strategy will require a refresh of existing propositions and provides a compelling platform to connect with new audiences by telling powerful stories about the exciting work and positive impact that can be achieved in next chapter in the National Trust.
Internally you’ll be known as Fundraising Development Manager.
What it’s like to work here:The Fundraising team is dynamic, ambitious and focused on making things happen; playing a vital role in enabling the National Trust to deliver its purpose. Our team sits within the Support and Revenue Directorate, which brings together our supporter-facing income streams from Membership to Fundraising through to our Commercial teams.
Your contractual location will be our head office in Swindon, and you will be expected to attend the office. However, there is flexibility on where you are based at other times. You will be required to work at a National Trust location for 40-60% of your working week. This will be discussed in more detail at interview.
Please aware that this role will involve some travel to work with National Trust colleagues and visit our projects & properties across the UK.
What you’ll be doing:You’ll be working in a small team developing new Curation & Experiences propositions and proposals for our high-value audiences, made up of Corporations, Major Donors, Grant Makers and Trusts & Foundations. You’ll be supporting the Head of Proposition Development and working with core fundraising teams to enable fundraisers to develop propositions themselves. You will ensure your propositions algin with broader National Trust strategy, working with senior leaders to understand funding opportunities relevant to donor motivations.
You’ll work with the existing audience insight team to understand opportunities for compelling propositions that are accurate, impactful and inspiring. You’ll engage with project, programme and finance teams to embed propositions development in ways of working. You’ll provide coaching and training to colleagues within fundraising and beyond, to help create a community of practice for colleagues working on propositions across the National Trust.

Who we’re looking forYou can view the full role profile for this role in the document attached. You don’t need to have all of the knowledge, skills and experience listed in the role profile; this is just to provide a full picture of what’s possible in this role. For this role, we’re looking for someone who has:

• Ability to interpret project budgets and work with project and Finance teams to build together packages of work that respond to donor motivations and are sized to the funding opportunity.
• Creative and innovative product/propositions development experience – spotting opportunities and crafting strong narratives
• Creative writing skills – skilled storyteller, ability to make a story compelling, contagious and inspire action; strong editorial, copy writing and proof-reading skill.
• Ability to interpret complex content into engaging content and effective calls to action.
• Experience of building relationships across organisational boundaries, demonstrating tact and negotiating sensitively.
• Ability to coach and provide training for fundraisers and other National Trust colleagues to build proposition development capabilities across National Trust.
• Experience of developing and moderating workshops with internal colleagues to build creative funding packages and propositions.
• Experience of the UK Charity Sector, and in-depth knowledge and experience of fundraising with a proven understanding of donor motivations and interest.

The packageThe National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary
• Free entry to National Trust places for you, a guest and your children (under 18)
• Rental deposit loan scheme
• Season ticket loan
• EV car lease scheme
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible
• Employee assistance programme
• Free parking at most Trust places

Requirements :Compliance.Eligibility to Work in the UK
Fixed Term f/t (37.5 hrs pw for 24 mo

• Ability to interpret project budgets and work with project and Finance teams to build together packages of work that respond to donor motivations and are sized to the funding opportunity.
• Creative and innovative product/propositions development experience – spotting opportunities and crafting strong narratives
• Creative writing skills – skilled storyteller, ability to make a story compelling, contagious and inspire action; strong editorial, copy writing and proof-reading skill.
• Ability to interpret complex content into engaging content and effective calls to action.
• Experience of building relationships across organisational boundaries, demonstrating tact and negotiating sensitively.
• Ability to coach and provide training for fundraisers and other National Trust colleagues to build proposition development capabilities across National Trust.
• Experience of developing and moderating workshops with internal colleagues to build creative funding packages and propositions.
• Experience of the UK Charity Sector, and in-depth knowledge and experience of fundraising with a proven understanding of donor motivations and interest