Hospice Marketer - Community Liaison (Orange County)

at  American Veterans Hospice

[AMERICAN VETERANS HOSPICE (AVH+) CAN SERVICE ALL OF LOS ANGELES COUNTY, ORANGE COUNTY, RIVERSIDE COUNTY, SAN BERNARDINO COUNTY, AND SAN DIEGO COUNTY]

American Veterans Hospice values honor, integrity, compassion, and compliance. We thrive to provide white glove 5 star care to ALL our patients. We value our staff’s well-being, treating all with respect, and encourage self-care knowing this industry is for the servant leaders who give all their energy to serve others. We are unique because owners are on-call 24/7 to answer patient calls. Joining our team is joining forces to make this industry honorable again.

QUALIFICATIONS:

To excel in this role, you should possess the following qualifications:

• Minimum of 3 years of experience: You should have a minimum of 3 years of experience in hospice marketing.
• Proven track record: Demonstrated success in generating referrals and achieving targets is essential.
• Strong interpersonal and relationship-building skills: The ability to establish and maintain professional relationships is crucial.
• Excellent communication and presentation abilities: Strong verbal and written communication skills, along with effective presentation skills.
• Proficiency in digital marketing tools and analytics: Familiarity with digital marketing tools and data analytics to optimize marketing efforts.
• A compassionate approach: Deep understanding and empathy for the hospice care industry and the ability to convey this to potential referral sources.
• Bachelor’s degree: Related field preferred.

ROLE & RESPONSIBILITIES:

As an Experienced Hospice Marketer, you will play a critical role in promoting and expanding our hospice services. Your responsibilities will include:

• Develop and implement strategic marketing initiatives: Create and execute marketing strategies to increase hospice referrals and brand awareness.
• Establish and nurture relationships: Build and maintain strong connections with healthcare providers, facilities, and community organizations to foster a consistent stream of referrals.
• Organize and participate in events: Coordinate and participate in events, workshops, and presentations to educate the community about our hospice services.
• Monitor and analyze referral metrics: Track referral data and work towards a target of at least 10 referrals per month, adjusting strategies as needed to achieve this goal.
• Collaborate with the management team: Work closely with the management team to identify areas of opportunity and growth within the hospice marketing landscape.
• Provide regular reports: Prepare and deliver reports on marketing efforts, successes, and areas for improvement, contributing to data-driven decision-making.

To excel in this role, you should possess the following qualifications:

• Minimum of 3 years of experience: You should have a minimum of 3 years of experience in hospice marketing.
• Proven track record: Demonstrated success in generating referrals and achieving targets is essential.
• Strong interpersonal and relationship-building skills: The ability to establish and maintain professional relationships is crucial.
• Excellent communication and presentation abilities: Strong verbal and written communication skills, along with effective presentation skills.
• Proficiency in digital marketing tools and analytics: Familiarity with digital marketing tools and data analytics to optimize marketing efforts.
• A compassionate approach: Deep understanding and empathy for the hospice care industry and the ability to convey this to potential referral sources.
• Bachelor’s degree: Related field preferred