Hospitality Marketing Manager

at  Vail Resorts Corporate

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

JOB SUMMARY:

The Hospitality Marketing Manager is responsible for developing and driving go-to-market campaign strategy and optimizations, working cross-functionally with partners (internal and external) to drive business results across the Vail Resorts lodging portfolio. The ideal candidate is both data-driven and creative, skilled in analytical investigation, business storytelling, and marketing campaign management. This candidate has experience in Product and Brand Marketing and has been in previous roles where they were accountable for creating and driving marketing strategies, as well as supporting business revenue goals.
This individual should have a proven track record demonstrating drive, ambition, business acumen, learning agility, and emotional intelligence. They are solution oriented, think imaginatively and creatively, and have demonstrated skill and comfort leading through influence. The position requires the ability to use data and insights in order to provide measurable recommendations in a concise and persuasive manner to cross-functional business partners and stakeholders.
This person will deliver data and insights to lead and inform the strategy, creation and execution of seasonal go-to-market (GTM) campaign calendars. The Manager will serve as a leader within the Hospitality Marketing team, and support the growth and development of two senior specialist team members. The ideal candidate will have exposure to different types of projects and be responsible for delivering high-quality results on time in a very agile and fast-paced environment.

JOB REQUIREMENTS:

• 4-year college degree required. Emphasis in marketing, business and or communications preferred
• 4+ years Brand, Product, or Hospitality Marketing experience preferred. Experience working in a multi-location and/or corporate matrixed environment.
• 2+ years in campaign management or go-to-market strategy development

REQUIRED SKILLS

• Very strong quantitative and analytical skills, with a solution-oriented mindset
• Ability to clearly communicate strategies, recommendations, and complex ideas
• High degree of emotional intelligence, attention to details and level of professional conduct
• Self-starter, results-oriented, and multi-tasker
• Confident, collaborative leader who is able to function effectively in a matrixed environment by successfully leading through influence
• Pursues work with energy and drive; adept at assessing and utilizing business data to identify needs and capitalize on opportunities
• Excellent interpersonal skills and a positive attitude, with the ability to work in a fast-paced environment
• Comfortable interacting with individuals at all levels of an organization; works independently, takes initiative, and has the desire to achieve
• Possesses good judgment, is detailed and trustworthy
  The expected Total Compensation for this role is $75,000 - $90,000 + annual bonus. Individual compensation decisions are based on a variety of factors.

JOB RESPONSIBILITIES:

• Drive strategy development, implementation, optimization, and project management for lodging go-to-market campaign planning
• Manage the go-to-market alignment and approval process from strategy to in-market deliverables with key business stakeholders and cross-functional partners
• Own relationships and manage external vendors including agency partners, copywriters, photographers, etc.
• Assist in content creation for lodging properties and brands across various channels, including web, paid media, email, social media, and more
• Develop and maintain copy and imagery across resort lodging and group websites
• Manage and allocate marketing budget to support goals and priorities of the business, in compliance with Vail Resorts processes
• Review, analyze, and clearly communicate performance metrics and insights to stakeholders to drive go-to-market optimizations and business strategy changes
• Actively engage in team culture and talent development, and provide support, coaching, and guidance to two senior specialist team members (not direct reports)

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plan