Hotel Marketing Manager

at  Hotel Madison

POSITION SUMMARY

The Hotel Marketing Manager is responsible for developing strategies for marketing the hotel to increase total property revenue and room night occupancy. This strategic marketing leader will work closely with hotel operations, sales, and property leadership teams. This position is responsible for all aspects of marketing & media strategy, planning, implementation, creative, messaging/communications, partnerships and experiential activation.
This role will also support the guest experience and will champion the creation of various platforms to support driving sales, marketing, public relations and digital at all touch points.
As a self-starter, you are highly organized and are able to manage several projects at a time, providing frequent updates to General Manager and Executive Committee while ensuring timelines for implementation of scheduled/planned marketing initiatives, campaigns, and systems are met.

PREFERRED QUALIFICATIONS AND EDUCATION:

• 4 year degree in Business Administration, Marketing, Hotel and /or MBA.
• At least 3 years of experience in professional Marketing role.
• Experience working with/in Hotel or Resorts.
• High degree of awareness and understanding of sales and profit with excellent sales and negotiation skills
• Good business sense and the ability to motivate and lead a team.

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Talking and hearing occur continuously in the process of communicating with guests, supervisors and other employees.
• Required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms
• Occasionally lift office products and supplies up to 20 pounds.

OTHER REQUIREMENTS:

• Ability to communicate effectively in written form and verbally both over the phone and in person.
• Ability to read, write and comprehend verbal and written instructions in English.
• Ability to access, read and accurately input data in all Reservation Systems.
• Ability to handle and diffuse problem situations with courtesy, empathy and a resolution oriented approach.
• Ability to use analytical & decision-making skills to offer options and resolve problems.
• Ability to go between multiple systems & software programs to complete all work processes.
• Possess a positive, professional attitude and friendly, service oriented demeanor.
• Proficient in time management; the ability to organize and manage multiple priorities.
• Ability to take initiative and effectively adapt to changes.
• Able to perform a variety of duties, often changing from one task to another of a different nature, with impending deadlines and/or established time frames.
• Performs well with frequent interruptions and/or distractions.
• Grooming: All employees must maintain a neat, clean, and well-groomed appearance per Hotel Madison standards.

ADDITIONAL NOTES

Equal Employment Opportunity. Hotel Madison is committed to providing equal employment opportunities in all employment practices, without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, veteran’s status, disability, sexual orientation, gender identity, or gender expression. Hotel Madison complies with the law regarding reasonable accommodation for disabled employees and applicants.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

ESSENTIAL FUNCTIONS

• Develops and ensures implementation of programs to continue to successfully achieve specific plan objectives and market share premiums.
• Leverages marketing, competitive and consumer insights to inform the business, marketing plan, as well as marketing activities.
• Provides oversight, functional and business direction to ensure the successful execution of marketing strategies and programs, in a timely fashion.
• Develops, creates, and measures impact of marketing to include: creative asset development, marketing activation and guidelines, messaging, advertising, photography and guidelines, public relations, experiential marketing and events, website development, promotions, and marketing innovation.
• Manages the budget throughout the year and maintains tracking and reporting of key budget operational processes and reports throughout the year.
• Works closely with agencies, digital/social and analytics team to track and optimize marketing and media results to hit business goals.
• Perform other related duties incidental to the work described herein.
• Be sure to perform, execute, as well as adjust to other duties as assigned.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Talking and hearing occur continuously in the process of communicating with guests, supervisors and other employees.
• Required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms
• Occasionally lift office products and supplies up to 20 pounds