IDT Senior Manager - Digital Analytics & AI

at  British American Tobacco

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Educational qualifications: Graduate in Computer Science/ Statistics / Economics / Analytics
• Minimum of 15 years of overall experience with hands-on experience in managing & delivering across the decision science continuum (with focus on advanced analytics & AI)
• Minimum of 3 years hands on experience in AI - driven decision making (experience in consumer & digital analytics is a plus), preferably in FMCG companies
• Minimum 5 years of team management experience. Exposure to designing & building large teams would be a plus
• Good communication skills with the ability to articulate ideas & solutions is a must
• Excellent knowledge of MS Office would be vital
• Delivering in ambiguous & dynamic situations as a part of a global multi-functional team by building partnerships & working diplomatically
• Ability to drive innovation & knowledge sharing
• Acting commercially and in a consumer centric way
• Strategic thinking and prioritization skills are a must

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.

ROLE POSITIONING AND OBJECTIVES

The role is responsible for designing, building & managing a set of Data and advanced analytics products that are aimed at providing competitive advantage to BAT trade, consumer & digital teams globally. The role involves working closely with teams of Business Analysts, data scientists, data management professionals & domain experts to deliver advanced analytics solutions while creating business value. The role would also develop strategic partnership with leaders in the domain while also creating solutions & products which are cross-functional & cutting-edge. The net results of these activities would be to instil a Digital DNA within the company while making data the most valuable & impactful asset.

WHAT YOU WILL BE ACCOUNTABLE FOR

• Building a credible, stable and well managed decision science & data management organization specialized in AI, Generative AI, and advanced analytics.
• Delivering across the continuum of decision science (dashboards / visualizations / Advanced analytics / AI / GenAI / models etc.) while achieving assigned targets & performance metrics;
• Acting as the strategic partner & consultant to senior stakeholders of the domain both in IDT & business
• Enabling adoption of the latest tools, technology & concepts in delivering outcomes
• Creating deep engagements with support functions to ensure seamless delivery of optimal solutions
• Driving a culture of knowledge, innovation, energy, fun & business value thereby creating an enviable DRA brand within the company
• Ensuring compliance to various standards of data, privacy, visualization & ethics
• Embodying the Data & Analytics culture and ways of working and strive to constantly work towards creating a better D&A brand within the company