Individual Giving Manager

at  Comic Relief

COMIC RELIEF

Employment Type Full time
Location Hybrid · London, City of, UK 2 days a week in our London Office
Salary £44,310 - £47,712 (GBP)

Seniority Mid-level

• Closing: 11:55pm, 24th Nov 2024 GMT

JOB DESCRIPTION

This role is offered on a hybrid contract giving you the opportunity to also work from home three days a week.

DESIRABLE CRITERIA

• Line management experience
• Experience of fundraising for both international and national charity causes
• Accredited fundraising or marketing qualification
• Experience of working with SalesForce CRM and Marketing Cloud would be an advantage
  Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Comic Relief we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Leading the development of the IG strategy and plans, proactively identifying growth opportunities and mitigating against risk to prioritise activities, setting clear and realistic objectives, KPIs and budgets based on capacity, expertise, insight and team aspirations to deliver a balanced IG portfolio including:

• Championing and taking a data insight led approach to IG activity, critically analysing data and use insight to inform strategy and campaign optimisations
• Proactively seeking insight and learnings for the IG audience, using this to inform strategic and operational activity development, and sharing with wider colleagues as relevant.
• End-to-end project management of IG appeals, activations and campaigns, from initial planning and stakeholder engagement through to implementation, reporting and analysis.
• Collaborating with internal teams to ensure that projects are delivered on time, within budget, comply with all relevant best practice and are delivered to the highest standard including

PURPOSE OF JOB:

The Individual Giving Manager will play a critical role in advancing our organisation’s mission through leading the planning and delivery of our year round Individual Giving (IG) portfolio. Responsible for the strategic development, implementation and delivery of the IG portfolio, this role will grow the volume and value of our individual giving audience, through a management of a diverse portfolio of products and propositions including, but not limited to, cash, regular giving, legacy, and mid value.
This role will drive innovation and continuous improvement across our IG programme, identifying opportunities for growth, refining our relational fundraising approach and ensuring that we understand and are responsive to the needs of our audiences, evolving with the ever-changing external environment. We’re rapidly growing both our campaign and 365 activity so this is the perfect opportunity for the right candidate to make their mark, capitalising on the unique USP of Comic Relief as a disruptor brand offering joyful giving experiences.
Join us at the heart of Comic Relief’s mission to leverage the power of popular culture to enable people help others and create a just world, free from poverty.

KEY RESPONSIBILITIES:

Plan and deliver strategically aligned Individual Giving acquisition and retention activity, focussed for the relevant target audiences by:
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Leading the development of the IG strategy and plans, proactively identifying growth opportunities and mitigating against risk to prioritise activities, setting clear and realistic objectives, KPIs and budgets based on capacity, expertise, insight and team aspirations to deliver a balanced IG portfolio including:

• Championing and taking a data insight led approach to IG activity, critically analysing data and use insight to inform strategy and campaign optimisations
• Proactively seeking insight and learnings for the IG audience, using this to inform strategic and operational activity development, and sharing with wider colleagues as relevant.
• End-to-end project management of IG appeals, activations and campaigns, from initial planning and stakeholder engagement through to implementation, reporting and analysis.
• Collaborating with internal teams to ensure that projects are delivered on time, within budget, comply with all relevant best practice and are delivered to the highest standard including:

o Working with digital fundraising experts (e.g. in paid media, email) and delivery experts (e.g. in content production or third parties) to implement agreed plans and ensure they effectively deliver alongside other fundraising priorities and agendas for Comic Relief.

o Working with colleagues to identify suitable stories and content to be used to for the delivery of assets across IG campaign and 365 activity.

• Building relationships with and managing external partners (including media agencies, fulfilment, print & production houses etc) to ensure timely, effective and efficient campaign delivery.
• Playing an active part in the wider success of our fundraising and engagement strategy by:
• Contributing to the development of team wide annual plans and budgets, using learning and insight to make recommendations that facilitate income growth.
• Proactively participating in, and as required, leading aspects of wider team planning activities.
• Keeping abreast of the fundraising marketplace and wider legislative and regulatory landscape to identify opportunities to enhance Comic Relief’s fundraising campaigns and ensure compliance of our IG programme.
• Playing an active role in the Fundraising Team, working collaboratively to enable inclusivity and diversity in order to drive high performance and an action-oriented culture.
• Delivering ad-hoc projects as required.
• People Management – this role does not currently have line management responsibility but this could change in the future as we grow and develop the portfolio.