Influencer Lead

at  OLIVER AGENCY

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Influencer Lead (12-month FTC with view to extend)
Location: Amsterdam, Netherlands

REQUIRED EXPERIENCE & SKILLS:

• 6-8 years of experience in influencer marketing, with demonstrated success in strategy and creative influencer campaign development, particularly on TikTok and Instagram
• Strong track record of working with major consumer brands and within an inter-agency environment.
• Solid understanding of paid social and media’s role in the amplification component of influencer marketing
• Proven team leadership and people management experience
• Experience managing multi-market campaigns in Europe
• Deep understanding of the influencer landscape and social media platforms
• Excellence in stakeholder management and communication
• Data-driven approach to strategy development and optimization
• Fluent in English

ABOUT THE ROLE:

We’re seeking an innovative Influencer Lead to join our cutting-edge in-house agency team in Amsterdam. This strategic role will help shape influencer marketing strategies for leading global ice cream brands, working within a “social-first” framework and leveraging advanced AI and generative technologies. As part of a newly established integrated agency team at the forefront of marketing innovation, you’ll collaborate with brand teams to develop compelling influencer strategies that blend human creativity with AI-powered insights and capabilities.

YOU’LL BE GREAT IN THIS ROLE IF YOU HAVE:

• Experience working with AI and generative technologies in marketing
• Passion for marketing innovation and new technologies
• Background in FMCG/CPG brand marketing and an interest in and understanding for the foodie, lifestyle and fashion space
• On the pulse of what is new in influencer brand partnerships across but not limited to Instagram and TikTok
• Understanding of content creation and production processes
• Strong presentation and communication skills
• Ability to bridge the gap between traditional marketing and emerging technologies