Influencer Marketing and Social Media Specialist

at  Blendily

Blendily is a botanical wellness lifestyle brand that has roots in the Pacific Northwest. We offer a spectrum of handmade botanical products for selfcare & ritual. Our artisanal products feature the bioregional flora that we grow & forage ourselves or source from farmers & purveyors that honor the land that they cultivate. We have a full line-up of skincare & personal grooming products, and will also soon be offering internal wellness products for holistic health. Our mission is to spread botanical magic.
Learn more about the company at: www.blendily.com

THE POSITION: INFLUENCER MARKETING AND SOCIAL MEDIA SPECIALIST

Blendily is looking for a motivated Influencer Marketing and Social Media Specialist to join our growing team! Blendily is a botanic wellness lifestyle brand.

SKILLS/QUALIFICATIONS:

• At least six months of experience in a social media or influencer marketing role or the equivalent
• Knowledge of influencer industry, content that converts, and platforms including Instagram, TikTok, Youtube, and podcasts
• Excellent interpersonal and relationship building skills
• In depth knowledge of social media including existing and emerging platforms
• Excellent written and verbal communication
• Photography, graphic design and video editing experience is a plus
• Well organized and great project management skills
• Minimum of a High School education or equivalent

• Execute a sales-driving influencer outreach program
• Identify influencers with strong engagement, brand resonance and potential for driving sales
• Conduct outreach, represent the brand positively, and foster long-term relationships with influencers
• Negotiate terms and finalize agreements
• Oversee the entire process of gifting products to influencers, from securing inventory to shipping and tracking
• Provide influencers with training or resources to ensure they understand the brand’s products, messaging, and compliance requirements
• Collaborate with influencers on content creation to maximize sales performanceReview and approve content to ensure it aligns with the brand’s messaging, values, and quality standards
• Engage with the influencers and their communities via the brand’s social channels
• Monitor performance metrics and prepare reports
• Stay current with digital marketing and social media content trends so that the brand remains relevant
• Conduct research on competitors and target audience insights
• Ensure all influencer partnerships and content comply with legal regulations and industry guidelines, such as disclosure requirements
• Monitor and optimize the budget allocation for influencer campaigns to ensure cost-effectiveness and ROI