Influencer Specialist

at  Glanbia Performance Nutrition

THE OPPORTUNITY

We are seeking a highly motivated Influencer Specialist to join the Marketing team. This person will play a pivotal role in strengthening our brand’s presence within the Sports Nutrition field via influencer marketing:

• Responsible for the influencer program by driving and executing influencer marketing plans across channels with the goal to grow the associated KPI’s (such as reach, engagement and revenue)
• Develop content ideas and oversee content development for/by the influencers in line with brand positioning.
• Ensure influencer pool & plans are always in line with brand strategy & plans.
• Managing and optimizing the brand ambassador program by building an active engaging community, executed by intern.
• Keep abreast of emerging influencers, trends and competitor activities and reflect learnings in plans.
• Liaising with Social Media Specialist to collectively drive and optimize performance of the influencer program on our socials.
• Deliver data driven analysis on influencer & brand ambassador performance and provide insights and ideas for improvement.
• Responsible for Influencer events/PR activities to strengthen relationships and brand visibility & reputation.
• Coaching influencer intern and ensure recruitment for succession.

• Responsible for the influencer program by driving and executing influencer marketing plans across channels with the goal to grow the associated KPI’s (such as reach, engagement and revenue)
• Develop content ideas and oversee content development for/by the influencers in line with brand positioning.
• Ensure influencer pool & plans are always in line with brand strategy & plans.
• Managing and optimizing the brand ambassador program by building an active engaging community, executed by intern.
• Keep abreast of emerging influencers, trends and competitor activities and reflect learnings in plans.
• Liaising with Social Media Specialist to collectively drive and optimize performance of the influencer program on our socials.
• Deliver data driven analysis on influencer & brand ambassador performance and provide insights and ideas for improvement.
• Responsible for Influencer events/PR activities to strengthen relationships and brand visibility & reputation.
• Coaching influencer intern and ensure recruitment for succession