Influencer Strategist

at  Charlie Oscar

CHARLIE OSCAR

Charlie Oscar is a digital growth company built to transform brands and underpinned by marketing science.
We combine data, technology and creativity to advise and execute digital marketing strategies that break the status quo for the world’s most ambitious brands. Put simply, we transform growth.
At first glance, it may seem unusual for influencers to be a department within a growth company. It usually raises a few eyebrows. But every day we’re proving to brands that influencer marketing isn’t just a trendy, buzzword-filled, brand channel that comes with uncertain ROI. It is one of the most powerful performance levers for growth.
It all starts with understanding how influencer activation actually impacts a business’ bottom line. Our proprietary attribution suite, COmpass, gives clients that very insight. Put simply, we’ve solved the age-old ROI battle of Influencer marketing. Yes, you read that correctly. We’ve solved it. We’re enabling brands can get closer to the truth than ever before.
Using COmpass, our team of experts are deployed to provide the best strategy and execution, helping brands to optimise influencers as if it were a paid channel. For example, we know exactly which niches, sizes of influencers, and what type of content, can provide the most revenue uplift. We’re performance-first, balanced with the belief that data allows brands to further enhance the core creative spirit of influencer marketing.
At Charlie Oscar, we like to select team members based on attitude and culture add. While we value experience and expertise, we want to work with people who are eager to challenge the status quo and driven to consistently deliver best-in-class output.
We believe in work-life balance and prioritise team well-being. We work hard but also make time to bond as a team, have some fun and socialise. We do quarterly social events and an annual company trip away to recharge and spend quality time together. The team work together in our London Bridge office, and from home.

REQUIRED QUALIFICATIONS & SKILLS

• Ideally, +3 years of experience in influencer marketing and/or marketing roles
• Experience in developing strategies and executing influencer marketing campaigns
• Proficiency with excel and large volume data handling
• Someone who is driven and likes to take initiative
• Someone who can deliver a considered, consultant-like approach, and develop strong relationships with clients
• Someone eager to thrive in a start-up environment, and make the role their own
• An understanding of key industry KPIs
• Knowledge of both current and emerging global platforms including but not limited to Instagram, Facebook, YouTube, TikTok, Twitch, Discord etc.
• A passion and interest for the commercial and performance aspects of influencer marketing, not just the creative or talent side!
• A test-and-learn mindset
  Strong project management skills

ABOUT THE ROLE

We’re looking for an ambitious, passionate and data-savvy Influencer Strategist to join our Influencer team at Charlie Oscar.
Helping brands go beyond just vanity metrics to understand the true value of their influencer programs with our attribution solution is one part of the puzzle. But to get there, we need to efficiently execute high-volume gifting programs one day, and deliver impactful paid partnership campaigns the next. Ultimately generating high-quality data and content outputs at pace to drive accelerated business growth from Influencers for our clients.
That’s where you come in.
Working across our diverse portfolio of clients and with the support of the wider Influencer team, you will be deployed to develop effective influencer campaign strategies and manage their day-to-day execution for a range of brands simultaneously, ensuring delivery excellence and client satisfaction.
One program might work with 100’s of pet influencers, another with health and wellness influencers - no day will be the same!

DUTIES & RESPONSIBILITIES

• Take ownership of and manage the daily execution of influencer campaigns aligned with Charlie Oscar’s Influencer Playbook with operational excellence.
• Lead the strategic development of influencer campaigns for clients across a variety of exciting industries - Petcare, Lifestyle, Health, Beauty, Food, Fitness + more.
• Expertly operate a range of influencer tools and technology to get the job done (discovery, outreach, data measurement etc.)
• Constantly analyse performance data of campaigns based on certain KPIs, and work continuously to apply insight and learnings to optimise your output, whilst also interpreting data sets into stories for clients
• Ideate and implement innovative ideas to improve influencer programs such as added value benefits, community campaigns, events, paid partnerships and gifting.
• Liaise and collaborate with the Paid Media team to execute full-funnel paid social campaigns that amplify influencer coverage, and break the rules of traditional influencer advertising.
• Prepare materials including timelines, client updates, and progress reports as needed for both clients, and internal meetings.
  Live and breathe influencer and social trends, implementing them into your campaigns. Be the go-to in our office for social insight.