Insight Analyst

at  Bakkavor

ABOUT THE ROLE

A fantastic opportunity for an Insights Analyst to join our Spalding based Marketing team has arisen.
In this busy and exciting role, you will provide insight through the use of resources subscribed to by Bakkavor - primarily but not exclusively focussed on sales data analysis, retailer loyalty scheme databases, research data, Kantar databases, industry news/events and store visits.
Ensuring data quality and accuracy, analysis of data, using supporting evidence / examples and combining into simple, clear and compelling stories that the business can utilise – will be top of your agenda.
The successful candidate will maximise the benefit Bakkavor receives from these information services through ongoing analysis and the provision of filtered, clearly communicated insight delivered to both internal and external teams based on key priorities at the time - championing the consumer viewpoint within decision making across the business.

ROLE ACCOUNTABILITIES

• Delivering insights across market, category and consumer – collating and translating qualitative and quantitative information into a clear narrative appropriate for the business
• Providing market insights by providing an accurate view of retailer, category and competitor performance along with directional trends and key insights
• Ensuring the Bakkavor market matrix adds value through its utilisation to support insight activity, and the delivery of automated standard customer reporting
• Tracking and communicating market, retailer and consumer trends gained from multiple sources - following social and digital media for new sources of insight to provide a “total” category view.
• Ensuring that customer perspectives are understood, and the implication to Bakkavor of developing trends / changing demand are understood and communicated.
• Maintenance of the DIG platform to ensure insight is stored, maintained and utilised with maximum efficiency across the Insight team and beyond.
• Providing market insights by conducting a degree of database coding along with analysis and reporting in order to provide accurate view of retail, category and competitor performance, directional trends and key insights.
• Supporting projects with robust analysis drawn from all appropriate sources, creating clear conclusions to support project delivery.
• Tracking product, price, promotion and competitor performance in order to provide retail insights to the relevant teams.