Insight - Senior Research & Planning Manager

at  Whitbread

The Senior Research and Planning manager delivers insights that are human, joined-up and compelling which influence key business decisions and ensure we put our guests and prospective future guests at the heart of everything we do.
The role leads research for Premier Inn with some involvement with restaurants where there is a relevant strategic project. The purpose of the role is to deliver insight to inform and guide strategic marketing and business decisions, bring the human lens to the business via connecting what people/our guests think, feel, say and do and to highlight opportunities and threats for our brands.
Role: Senior Research and Planning Manager (Maternity Cover)
Package: £70,000 + up to 30% company performance bonus
Contract Type: Full-Time and Permanent
Location: Whitbread Court, Dunstable and a hybrid way of working with a minimum of 3 days a week in the office.

Why You’ll Love It Here

• Healthcare: Individual & Family BUPA healthcare
• 10% matched pension
• Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brand

Check out all our benefits here: https://www.whitbreadcareers.com/about-us/benefits/

• Build and maintain strong working partnerships with stakeholders to determine the insight priorities against the decisions they need to make within the constraints of the time and resource we have available.
• Leading a team of 2 managing workload, setting objectives and appraising them and coaching and developing them to reach their potential.
• With your team, designing and delivering human, joined-up and compelling insight with the key scope being brand strategy, growth strategy, campaign evaluation, content planning, product and proposition innovation & development as well as sometimes customer experience design and improvement.
• Given the responsibility the role has for ad-hoc research, working closely with agency partners with your team to ensure they are well briefed, use sound methodologies and deliver high quality outputs. Working with the main agencies to immerse them in our business and evaluate joint ways of working and output to ensure we get the best return on investment for our spend with them. Onboarding new agencies (likely to be 2 new agencies in 2023).
• Always bringing the human lens to the forefront, ensuring our stakeholders understand and emphasize with what people think, feel, say and do, and highlighting implications for our marketing content and any areas of our business