Insights Activation Manager

at  BD

JOB DESCRIPTION SUMMARY

Manage and align data collection, visualization, reporting and generates insights for Omnichannel Marketing communication campaigns in EMEA region, as part of MarCom COE workstream.

JOB DESCRIPTION

We are the makers of possible!
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

REQUIREMENTS:

• Solid knowledge and understanding of marketing strategies & omnichannel capabilities.
• Experience with end-to-end project management (e.g. for insight consolidation, extraction, reporting and visualization) and in managing more junior resources.
• Excellent interpersonal and communication skills to interact and convey complex analysis & data insights to a different range of stakeholders.
• Ability to tailor analysis & insights generation to meet business needs and requirements.
• Experience and expertise to analyze complex data sets and drive actionable insights, as well as proficiency in using data analytics tools (e.g.; SQL, Python, R, BI, Tableau, etc.).
• Understanding of AI / Machine Learning principles / CX design to leverage advanced analytics, predictive modeling and drive personalized marketing.
• Knowledge basis on data privacy regulations (e.g., GDPR, CCPA) and best practices for ethical data usage.

EDUCATION:

• Bachelor’s degree in digital marketing, data analytics, statistics.
• +5 years experience in digital platform management.
• Fluent English skills.
• CRM experience required.
• Experience in an international and multicultural environment.
  Click on apply if this sounds like you!
  Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
  To learn more about BD visit: https://bd.com/careers
  Required Skills
  Optional Skills
  .

• Play a pivotal role in transforming data-driven insights into corrective and actionable strategies that enhance omnichannel marketing outcomes.
• Align with MarCom CoE Director on key insights emerging from omnichannel activities, including recommended actions and emerging opportunities.
• Work closely with Data and Insight Specialist to ensure campaign insights are consolidated and shared, supported by appropriate visualization tools (e.g., Dashboard) to facilitate communication and further business analysis.
• Manage Data and Insight Specialist in day-to-day activities related to campaign measurement, learning and reporting.
• Serve as facilitator where needed among Data & Insight Specialist, Activation Managers and BUs to ensure insights are fully understood and translated into actions to optimize following campaign cycles.
• Collaborate with Transformation & Innovation Manager to advice on analytics solutions and predictive modelling allowing MarCom CoE to further drive data-driven personalized customer engagement.