Insights Executive

at  British American Tobacco

BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our values every day. Come be a part of this journey!
As an Insight Executive at BAT South, you will have a vital role in our Insights & Foresights team located in Sydney, Australia. In this role, you will be responsible for conducting research on consumer behavior, consumer preferences, and competitor insights for both Combustibles and New Categories. Contribute to the development of a Single View of the Consumer and insights/foresights across the key contestable consumer pools to drive scale in our brands and protect the heartland base of our portfolio In Australia And New Zealand.

CRUCIAL EXPERIENCE, SKILLS AND KNOWLEDGE:

• A tertiary degree or equivalent experience in a field such as Marketing, Business, Psychology, or Analytics.
• Minimum of 2 years of experience in a similar role in a corporate environment or a research agency, with a consistent track record of business delivery.
• Sophisticated understanding of research methodologies and strong analytic skills, including the ability to synthesize information, identify trends, reduce complexity, and identify key opportunities.
• Excellent planning and organizing skills, including the ability to establish and prioritize tasks and objectives to effectively manage time and resources.
• Excellent communication and storytelling abilities, with the capacity to deliver impactful presentations to individuals at all levels.

WHAT YOU WILL BE RESPONSIBLE FOR:

• Develop deep consumer insights by analyzing multiple sources and harnessing findings to gain a profound understanding of combustible and new category consumers.
• Translate data and information into impactful insights and foresights, guiding the business on interpretation and implications.
• Lead and report on consumer research to implement the insights plan.
• Support the development of a single view of the Nicotine Consumer and assist in developing organisational understanding of consumers, shoppers, and the operating environment.
• Manage research agencies, ensuring on-time and high-quality delivery of outputs, and conduct evaluations for initiatives.
• Manage internal data, research reports, and ease of accessibility across the organization.
• Support the development and embedding of new capabilities across the business.
• Collaborate with the Insights Manager and Head of Insights to build and implement the insights roadmap.
  To thrive in this role, you should enjoy working in a fast-paced environment with evolving project strategies. You should also have a passion for bringing ideas, inspiration, and creative thinking to contribute to strategic decisions.

At BAT, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companie