Insights Marketing Manager

at  Zappi

We have a world class agile market research platform. We help brands rewire their traditional ad & innovation development processes with insights early, often & connected to create a learning loop. The result? They get smarter over time. Insights teams have more impact. Brands launch better ads & products.
We were founded in 2012 with the dream of creating end-to-end automated research. Fast forward 10 years and we have 1,000+ happy customers, 100,000+ ideas tested and we operate in 50+ research markets. And we’re entering the next phase of our growth journey!

REQUIREMENTS

• Minimum of 3 years of experience in a consumer insights or marketing analytics role, preferably within a SaaS environment.
• Proven experience in designing, running, and interpreting research projects, with a strong ability to generate actionable insights.
• Experience in applying insights to support demand generation, customer retention, and product marketing strategies.
• Excellent analytical skills, with a knack for interpreting complex data and translating findings into compelling narratives.
• Ability to work collaboratively with cross-functional teams, including product marketing, demand generation, sales, content & social media.
• Strong communication and presentation skills, with the ability to convey insights in a clear and engaging manner.
• A self-starter with a detail-oriented approach and the ability to manage multiple projects simultaneously under tight deadlines.
• Familiarity with consumer behaviour, market trends, and experience with advertising or innovation research.

ABOUT THE ROLE:

We are looking for a motivated and analytical Insights Marketing Manager to join our marketing team. In this role, you will be responsible for creating, running, and analyzing surveys using the Zappi platform to support our marketing strategies. Your insights will play a crucial role in shaping our marketing strategy in 2024 and beyond, leveraging Zappi’s data assets to boost our credibility, increase our share of voice, and elevate our profile among key target personas.
As the Insights Marketing Manager, you will lead all research initiatives, working collaboratively with demand generation and content marketers, as well as our sales teams, to build engaging, data-driven narratives. You will need to have a strong background in running insight projects and a keen interest in consumer behaviour and market trends.
This hands-on role is perfect for someone who thrives on fast deadlines and is naturally detail-oriented. You will play a critical role in providing data that supports our marketing narratives and drives commercial success. Experience with self-serve research platforms and familiarity with advertising and innovation research will be advantageous.

WHAT YOU’LL BE DOING

• Conduct extensive research studies using the Zappi platform to support product marketing strategies & sales initiatives.
• Develop and manage a mix of ongoing and reactive research programs to provide timely insights.
• Become a subject matter expert in the Zappi platform, guiding the marketing team on best practices for data utilization.
• Analyze consumer data to generate actionable insights that enhance marketing effectiveness and support business objectives.
• Create clear and concise reports on research findings to inform marketing strategies and campaigns.
• Work closely with content leads to develop compelling narratives based on data insights.
• Identify new opportunities to leverage Zappi data in various marketing channels, including topical conversations and thought leadership.
• Conduct meta-analysis across customer data to uncover broader market trends and insights.
• Integrate publicly available data to enrich insights and provide a comprehensive view of market dynamics.
• Contribute to thought leadership by sharing insights through webinars, presentations, and customer narratives.