Integrated Digital Specialist

at  Nexstar Broadcasting

As a member of the Nexstar digital sales team, the IDS is responsible for generating and growing digital marketing service revenue. The IDS will be the market’s subject matter expert on digital services and will work independently and with the Nexstar sales team to achieve budgeted revenue goals. The IDS will sell Nexstar Digital Local Agency Services suite of products (including targeted video, digital audience and reach extensions, SEO/SEM, and sponsorships) to advance client objectives.

Responsibilities:

• Lead digital marketing services sales in your market.
• Develop and execute sales strategies to exceed revenue targets.
• Establish, maintain, and grow client relationships.
• Generate new digital marketing services business and grow existing client business.
• Educate and advocate for digital marketing benefits internally and externally.
• Contribute to sales meetings on digital marketing topics and train the sales team.
• Conduct educational forums and seminars for clients.
• Partner with the sales team to generate synergy revenue.
• Close sales effectively and consistently communicate with clients.
• Perform well in joint client meetings ("four-legged” call situations).

Requirements:

• BA or BS in Business, Marketing, Advertising, or Communications preferred.
• 3+ years of digital marketing or media sales experience preferred.
• Significant knowledge of local digital marketing services and their effective use.
• Motivated, enthusiastic, self-starter with the ability to work independently and in a team.
• Effective communication and client presentation skills.
• Ability to interact with high-level decision-makers.
• Ability to execute through collaboration and consultative processes.
• Excellent follow-up, strong organizational skills, and attention to detail.
• Proven ability to meet and exceed sales goals.
• Up-to-date on the latest trends in the digital marketing service industry.
• Resourceful, self-motivated, and skilled at multitasking.
• Ability to manage account receivables.
• Proficiency in Excel, PowerPoint, and in-house sales systems.

• Lead digital marketing services sales in your market.
• Develop and execute sales strategies to exceed revenue targets.
• Establish, maintain, and grow client relationships.
• Generate new digital marketing services business and grow existing client business.
• Educate and advocate for digital marketing benefits internally and externally.
• Contribute to sales meetings on digital marketing topics and train the sales team.
• Conduct educational forums and seminars for clients.
• Partner with the sales team to generate synergy revenue.
• Close sales effectively and consistently communicate with clients.
• Perform well in joint client meetings ("four-legged” call situations)