Integrated Marketing Manager

at  Verisk

Company Description
We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.
Job Description
We’re looking for an ambitious and driven Integrated Marketing Manager ready to apply their expertise in marketing strategy and execution for a marketing team within a fast-paced publicly traded company. You’ll have a proven track record in developing and executing multi-channel B2B marketing campaigns by coordinating with key stakeholders across product, sales, and sales enablement to meet revenue goals. You’ll exhibit a deep understanding of markets and customers to lead go-to-market strategy for successful product launches.
The Integrated Marketing Manager will drive the international marketing strategy and execution for the Extreme Events Solutions business, in full alignment with the global Extreme Events Solutions marketing team. You’ll be working with a group of accomplished high-level professionals while deepening your knowledge and skills with an ever-expanding breadth of projects. You will apply your talent in communicating the value of Extreme Events solutions to international audiences and enjoy collaborating and building relationships with colleagues and clients.

QUALIFICATIONS

• BA in marketing, communications, or related field
• 7+ years of integrated, product or channel marketing experience
• Demonstrated success with developing marketing strategy and executing across cross-functionally across multiple marketing teams.
• Proven understanding of the insurance industry is a plus.
• Proven track record of leveraging customer, market and competitive to inform marketing and product strategy decisions.
• Successful track-record of collaborating with Product Management and Sales across multiple seniority levels to deliver on key business objectives.
  Additional Information
  For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.
  At Verisk, you’ll have the chance to use your voice and build a rewarding career that’s as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.
  For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work® Certification, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.
  We’re 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

• Market & Competitive Intelligence – Leverage market trends, customer behaviors, competitor information to provide actionable insights that inform integrated positioning, messaging, and campaign strategies.
• Customer Journey – In collaboration with cross-functional stakeholders, utilize proprietary and third-party research to refine target personas, buyer needs, and purchasing decision processes.
• Marketing Strategy – Lead/ participate in defining the market opportunity for a business area through a comprehensive understanding of business goals, solution portfolios, roadmaps, and pricing models.
• Campaign Development - Spearhead the planning and execution of high-impact marketing campaigns based on data insights, including oversight of messaging calendars, campaign budget management, and post-campaign performance evaluations.
• Messaging & Positioning – With minimal guidance and demonstrating a solid understanding of the product/solution, draft marketing campaign briefs and messaging guides that capitalize on business opportunities to build strong marketing outcomes.
• Sales Enablement – Collaborate closely with Sales and key marketing stakeholders to deliver compelling sales aids and consistent tradeshow experiences to create and advance sales pipeline opportunities.
• Thought Leader – Understand the “big picture,” taking initiative to deliver project assignments on time and budget while effectively navigating outside the formal span of responsibility.