Integrated Marketing Manager

at  Yinson

Date Posted: 6 Aug 2024
Legal Entity: Yinson Green Technologies Pte Ltd
Job Function: Business Development
Location: Singapore Office
Employment Type: Permanent
Welcome to Yinson GreenTech, where innovation meets inspiration in our unwavering commitment to a greener future! As a dynamic and forward-thinking organization, Yinson GreenTech is dedicated to accelerating the growth of electric transition across mobility, energy infrastructure, and marine industries. With five distinct business areas and brands, we are operational regionally, always carrying our motto “positively charged” as we expand our horizons. We’re on the lookout for a trailblazing Integrated Marketing & Communications Manager who is as passionate about marketing as we are about our mission.

QUALIFICATION & EXPERIENCE: -

• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• 7+ Years of experience in integrated marketing, with a proven track record of success.
• Hands-on experience with CRM tools and marketing automation platforms.
• Proficiency in digital marketing strategies and tools.
• Strong analytical skills and data-driven mindset.
• Exceptional communication, stakeholder management and leadership abilities.
• Creative thinker with a passion for innovation.
• Strong writing skills
• Experience in leading event management is highly desirable.

THE ROLE:

Are you a strategic thinker with a penchant for hands-on execution? Do you thrive in a collaborative environment, leading with both vision and action? If you answered with a resounding “Yes,” then you might be the perfect fit for our team!
As our Marketing & Communications Manager, you will ensure the development and delivery of consistent, cohesive, high quality and effective strategic narratives from across Yinson GreenTech’s various businesses, ensuring that the narratives also align with those of Yinson Group. Leading Yinson GreenTech’s Marketing and Communications team, you will drive and coordinate our marketing efforts, including public relations and press releases. Your primary focus will be on lead generation, campaign management, digital marketing, CRM tools, website management, corporate communications, event management and branding. You will seamlessly blend creativity, strategy, and execution to drive our marketing initiatives to new heights.

KEY DUTIES & RESPONSIBILITIES:

• Lead Generation:
• Develop and implement innovative lead generation strategies.
• Optimize lead nurturing processes and automation.
• Analyze and report on lead performance metrics.
• Campaign Management:
• Design, execute, and evaluate multi-channel marketing campaigns.
• Coordinate with internal teams and external partners to ensure cohesive campaign delivery.
• Monitor campaign performance and adapt strategies for optimal results.
• Digital Marketing:
• Oversee all digital marketing efforts, including SEO, SEM, social media, and email marketing.
• Develop strategies to increase followers and engagement across social media platforms.
• Leverage data analytics to refine digital strategies and improve ROI.

1. CRM Tools:

• Leverage the CRM for effective customer relationship management.
• Ensure seamless integration of CRM tools with marketing initiatives.
• Train and support team members in CRM best practices.

1. Website Management:

• Oversee website strategy, content, design, and functionality.
• Implement SEO best practices to drive organic traffic.
• Collaborate with developers and designers to enhance user experience.

1. Event Management:

• Plan, execute, and oversee company events, including trade shows, webinars, and product launches.
• Coordinate with cross-functional teams to ensure event success.
• Manage event budgets, logistics, and post-event analysis.

1. Branding:

• Maintain and evolve the brand’s identity and voice.
• Ensure brand consistency across all marketing channels and materials.
• Develop and execute brand awareness campaigns.

1. Team Management:

• Lead, mentor, and inspire a diverse marketing team.
• Foster a collaborative and innovative team culture.
• Provide regular feedback and professional development opportunities.