Interim Director, Brand Management – EMEA (12 month Fixed Term Contract)

at  Hilton

POSITION SUMMARY

The aim of this role is primary Strategic Brand Planning for a selected group of brands (DoubleTree by Hilton, Hilton Hotel & Resorts, and Signia by Hilton), considering internal brand position, external market development and competition in the different areas within EMEA. The objective is to identify impactful trends, working on the base of consumer insights and to translate them into Brand initiatives, products or services which resonate with current and future customers. That includes launch, implementation, and performance measurement of such initiatives & products. To drive Brand Health by defined measures, adopting and implementation the brand strategy and further develop the Brands to support the long-term goals for Net Unit Growth (NUG) of the enterprise and to keep it attractive to investors.
Position is office based (Watford) with travel required within EMEA. The position represents this group of brands in the region and is part of the EMEA Brand leadership team.

IT WOULD BE ADVANTAGEOUS IN THIS POSITION FOR YOU TO DEMONSTRATE THE FOLLOWING CAPABILITIES AND DISTINCTIONS:

• Education: University degree on brand management or similar
• Experience and understanding of hotel operations in different countries and markets within EMEA.
• Additional language within EMEA markets (advanced level speaking and writing).

• Significant experience of developing Brand and Brand strategies within hospitality, tourism, or related industry
• Extensive experience in identifying consumer trends and analyzing consumer insights to develop brand strategies.
• Commercial understanding, experience, and analytical skills to evaluate data/business information and translate data into knowledge and action. Strong business planning skills.
• Able to work on short- and long-term Brand plans to maximize growth and commercial success.
• Demonstrate strong communication and customer service skills to internal and external stakeholder as well networking building skills.
• Demonstrated delivering projects in planned timeline and within budget guideline.
• Experience in managing virtual teams, influencing decisions, and creating consensus.
• Experiences in working with external vendors and partners.
• Responsiveness and reactiveness with an understanding of the sense of urgency and importance for different stakeholders paired with decision-making skills to determine the best resolution within company guidelines and in the best interest of involved parties.
• Experience and willingness to work and win within a team. Ability and willingness to further learn and to develop.
• Good sense for design and architectural aesthetics, and ability to translate this in brand guidelines.
• Experience using MS Office (Excel, Outlook, PowerPoint, Teams).
• Education: Degree in Brand Management and / or Brand Marketing.
• Must have, or be able to obtain, all necessary documents to travel internationally as needed. Ability to travel internationally on a regular basis, overnight as needed.
• Business level fluency in English (verbal & written).