Intermediate Digital Specialist

at  Tbk Creative

SKILLS REQUIRED

• Successful completion of a post-secondary program in a relevant field (e.g., marketing, digital marketing, business)
• Google Analytics certifications
• Google Ads certifications
• Completed the Google Tag Manager courseStrong ability t
• problem solve, plan, strategize and supporting the clients KPIs
• Thrives in a fast-paced environment
• Stellar analytical, organizational and time-management skills
• Above-average skillset in Microsoft Office’s suite of software including Microsoft Word and Excel
• Exceptional listener; authentically understands the client’s goals and strategy
• Excellent written and oral communications skills
• High core competency in Google Ads and Google AnalyticsOperates at a high level of efficiency, accuracy and with attention t
• detail

• Set up and manage Google Ads, social advertising, and programmatic advertising campaigns
• Set up and manage more nascent forms of digital advertising products
• Set up and manage more advanced applications of web analytics (e.g., Google Analytics)Monitor and adjust the media spend treach but never g
• over the budget set out in the paid media briefs or media buying calendar
• Plan and implement best SEO practices
• Stay current on best SEO and digital advertising techniquesAudit websites and providing insight on how t
• improve a client or potential clients’ SEO rankings and conversion rates (CRO)
• Implement and launch e-mail marketing campaigns
• Optimize and manage Google My Business pagesUse various third-party software tools t
• help improve the effectiveness of our digital marketing solutions
• Develop reports for clients on their website performance and any digital marketing programs they are running
• Support the accounts department with campaign performance questionsContinually look for ways timprove its clients’ campaigns and offer suggestions ongoing t
• applicable managementCoordinate well with designated account representatives on client accounts sthat that the account representatives have the tools and knowledge they need t
• maintain strong relationships with clients
• Coordinate will with tbk’s digital vendors and maintain the vendor relationships
• Support with the training of new team members at tbk on digital process and best practices