Internal Communications & Engagement Wholesale Banking Expert

at  ING

At the Center of Expertise (CoE) Brand, Communications and Marcom NL we accelerate business growth through creativity. It is our vision to become the most impactful, collaborative, creative and forward thinking CoE. Known for its contribution to sustainable business growth and respected for its strategic and creative value add. We are a strategic partner with the business delivering memorable & creative Brand, Marketing and Communications.
As a bank and one of the most familiar brands in the Netherlands, we operate in a continuous volatile market both political as well as economically and planetary. Working for the CoE requires the ability to work in a highly dynamic and complex landscape, servicing the wide base of ING customers as well as all product tribes and business lines within ING, marketing and creative agencies and our employees.
At the CoE, our key objectives are to build brand leadership, increase internal engagement, drive distinctive content strategy, safeguard & enhance reputation, build trust, create immersive experiences, and deliver commercial & brand impact on key business priorities.

HOW TO SUCCEED

Our new team member is driven by a passion for people, creativity, high quality and metrics to drive impact. Valued by others as an innovative IC professional with the ability to make communications clear and simple if when the topics are more complex. Furthermore we are looking for:

• A Master preferably in Communications or Marketing communications
• Minimum of 7-10 years of experience in corporate -, change- and internal/external communications in an international organization with a complex and diverse stakeholder environment
• Strong stakeholder management: contribute to the structured approach towards stakeholders including WB Management Team members, WB business management, Research etc. You are comfortable to advise also in a setting with more resistance and are not afraid to pitch your thoughts and ideas
• Sees ahead to future possibilities and translates them into breakthrough strategies. For example, provides a clear picture of the organization’s vision and strategy and what the team needs to do to realize them. Develops longer-term strategies that capitalize on the organization’s distinct capabilities and emerging trends in the market.
• Understands communications strategy and execution.
• Focuses on delivery through collaboration, ability to bring people together to work towards the same purpose.
• Simplifies complexity and drives operational excellence.

ABOUT US

With 60,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what’s possible and at the same time ensure you work with integrity and hold the customer’s interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us. Apply today.

• As the new Internal Communications & Engagement expert for Wholesale Banking (WB) you will realise (complex) communication projects.
• You will develop plans, advise senior management of WB NL on internal communications and engagement topics and you are responsible for driving an internal communications and engagement calendar on topics key to ING’s NL Wholesale Banking strategy and purpose to position wholesale banking within NL.
• You are a great writer and are able to produce concepts and AV assets, digital approaches as well as development of internal events to engage the community. Internal communications will not only have a focus on NL but communications will be shared in the Global WB community when applicable.
• Therefor you are a collaborator, great in both English as well as Dutch both written as well as spoken word. You will be closely working with experts within in the IC&E team as well as expertises like events, marketing and PR.