International Account Director, Paramount Advertising International

at  Paramount

WHO ARE WE?

Paramount is comprised of many of the world’s most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Paramount International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV among others. In addition to offering innovative streaming services and digital video products, Paramount provides powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries.

Platform Knowledge and Innovation

• Maintain a strong understanding of Paramount’s ecosystem.
• Keep abreast of developments in digital video advertising and communicate relevant updates to the team and clients.
• Assist in developing innovative advertising solutions that leverage the unique features of each platform.
• Provide feedback to product, marketing, and management teams on market demand and new feature development

OVERVIEW OF THE ROLE:

Reporting into the Group Account Director; Paramount Advertising International, the Account Director will be responsible for pitching, negotiating and delivering best in class advertising solutions to agencies & clients across a range of categories and international markets within the Paramount portfolio of channels, working in partnership with their Account Manager and Planner to ensure campaigns are delivered as per proposed deals. This role will require the development of strategies and creative solutions to unlock investments at agency and advertiser level, both at a multi-market and local market level. This includes standard media advertising solutions as well as creative custom branded content opportunities.
Paramount’s streaming business is growing at scale globally, candidates will ideally have experience and knowledge of the Connected TV & Streaming ecosystem.

WHAT WILL YOU BE DOING?

Client Management and Business Development

• Build and maintain strong relationships with brands, agency contacts, and key accounts in the advertising space.
• Develop and present compelling advertising proposals that showcase the power of Paramount’s social, linear, digital and streaming platforms, aligning with clients’ objectives.
• Understand clients’ needs and campaign objectives, crafting creative solutions that align with their requirements.
• Grow and nurture a healthy pipeline of leads to drive revenue.
• Leverage existing key brand and agency relationships to expand business opportunities.
• Work alongside existing PAI sales team and compliment and coordinate GTM sales approach

Sales Execution and Strategy

• Implement strategic sales plans to maximize advertising revenue across Paramount’s platforms
• Drive sales across Paramount’s tent pole events such as the MTV Europe Music Awards and Nickelodeon Kid’s Choice Awards.
• Achieve quarterly revenue targets, focusing on client retention and scaling up the existing advertising book of business.
• Identify and pursue new business opportunities within existing accounts.
• Accurately plan and forecast new business and revenue booked.

Team Coordination and Leadership

• Work closely with the Group Account Director to ensure client satisfaction and retention.
• Supervise and mentor Account Managers.
• Collaborate with the Account Management team to effectively manage client expectations and ensure successful campaign delivery.
• Ensure smooth communication between the sales team and other departments, including product, technical, and creative teams.

Platform Knowledge and Innovation

• Maintain a strong understanding of Paramount’s ecosystem.
• Keep abreast of developments in digital video advertising and communicate relevant updates to the team and clients.
• Assist in developing innovative advertising solutions that leverage the unique features of each platform.
• Provide feedback to product, marketing, and management teams on market demand and new feature development.

Performance Management and Reporting

• Support the Group Account Director in overseeing account-level P&L and project scopes.
• Deliver quarterly business reviews (QBRs) and attend strategic meetings with key clients throughout the year to establish senior-level relationships.