International Sales Manager

at  BrewDog

The International Sales Manager is responsible for driving sales growth in international markets, expanding the company’s global presence, and building strong relationships with distributors, partners, and key accounts.
This role requires a strategic approach to market entry, pricing, and brand positioning, with the goal of maximizing sales and building brand recognition in targeted regions.

The International Sales Manager will work closely with marketing, operations, and commercial teams to ensure seamless coordination of export activities and achievement of business objectives

• Develop and execute the international sales strategy to meet revenue and growth targets across key global markets.
• Identify and establish relationships with distributors, importers, and partners in target regions, negotiating terms that align with company goals.
• Conduct market research to understand consumer preferences, competitive landscapes, and regulatory requirements in each target market.
• Prepare and present sales forecasts, budgets, and performance reports, tracking KPIs and providing insights to senior team.
• Collaborate with the marketing team to develop brand-specific campaigns and promotional strategies tailored to each market.
• Ensure compliance with local regulations for alcohol sales, labelling, and packaging in all export regions.
• Travel to target markets as needed to support sales initiatives, build relationships, and represent the brand at trade shows, events, and customer meetings.
• Work closely with the operations team to manage inventory, logistics, and fulfilment processes, ensuring timely delivery and customer satisfaction.
• Oversee the pricing strategy and discount structures, maintaining profitability while remaining competitive in each market.
• Provide training, support, and product knowledge to international partners to enhance their ability to promote and sell the company’s products.
• Continuously evaluate market performance and explore opportunities to expand distribution, enter new regions, and launch new products internationally
• Coordinate with wider INT’L BrewDog sales team to create JBP’s with distributors who are responsible for both beer and spirits in certain markets.