Internship in CRM & Digital Marketing BeNeLux - Henkel Consumer Brands ‏ (m/f/x)

at  henkel

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?

YOUR SKILLS

• Academic degree in business studies (Economics, Management, Marketing or a related field) with a strong interest in the field of FMCG.
• Motivated team player who thinks in terms of solutions.
• Analytical skills and a sense for facts and figures.
• Strong organizational and time management skills.
• Experience in using Microsoft Excel.
• Affinity with e-commerce & digital marketing.
• Excellent knowledge of English, Dutch and French is plus.
• Available for 6 month, starting August or September 2024.

As our CRM intern you will be part of the BeNeLux E-commerce & Digital Marketing team, and you will be the key person to run our CRM program in Belgium (but you will be based in the Netherlands).

You will help us create tailor-made brand campaigns to capture the attention of our customers, increase brand awareness and achieve the best conversion rates, by performing the following tasks:

• Coordinate the creation of email campaigns from A to Z for our brands.
• Manage the database, including database clean up, analysis and segmentation. § Work closely with the marketing team and maintain strong contacts with external partners.
• Support with producing the creative copy for the campaigns. § Coordinate briefings with external translation agency to execute the campaigns in multiple languages (NL/FR)
• Analyze and evaluate the campaigns and create benchmarks and best practices for future campaigns. § Support on other e-commerce & digital marketing related tasks, like managing the social media channels.