IoT Campaign Manager

at  Lexmark International Inc

Responsibilities :
As a function within the Global Revenue Marketing Organization, reporting to the Global Demand Programs Manager, the (IoT) Campaign Manager is responsible for generating awareness and demand for Lexmark’s set of IoT solutions in the US.
This role will plan, design and execute the set of awareness and demand tactics to generate leads and accounts, identify and map buyer groups, source and qualify interest, successfully moving them down the funnel and feeding the ABM team with qualified accounts/contacts to prospect.
The campaign manager will build and execute a solid and comprehensive marketing plan to cast a broad net to attract and qualify relevant contacts expanding the account universe for IoT

The campaign activities include but are not limited to

• Content syndication
• Influencer campaigns
• Paid advertising
• Display campaigns
• Event sponsorship and webinars
• Social media activity
• Outreach activities through agents (ABM)

Key Responsibilities:

• Working in close collaboration with the IoT marketing and messaging teams - build and coordinate a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
• Creating, managing, and executing multi-channel campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition
• Manage external agencies
• Optimize lead nurturing processes through email, content, and social channels
• Establish closed-loop analytics with the data strategy team to understand how our marketing activity turns into customers, and convert customers
• Propose new and improved inbound marketing campaign ideas, incorporate best practices in ongoing campaigns to improve results and ROI over time
• Define and execute campaign tactics
• Define content needed
• Project manage creative resources and agencies
• Tactics execution coordination

Required Qualifications

• 5+ years’ experience working in B2B technology marketing
• Strong track record of driving successful automated digital and/or ABM campaigns
• Mastering marketing automation technologies and platforms (Eloqua ….)
• A clear understanding and hands on experience of digital marketing channels, techniques & tools
• Understanding of customer segmentation
• Effective presentation and communication skills
• Proven project management and cross-functional collaboration experience
• Passion for digital marketing and a drive to be continuously learning the newest trends

How to Apply ?
Are you an innovator? Here is your chance to make your mark with a global technology leader. Apply now!

• Working in close collaboration with the IoT marketing and messaging teams - build and coordinate a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
• Creating, managing, and executing multi-channel campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition
• Manage external agencies
• Optimize lead nurturing processes through email, content, and social channels
• Establish closed-loop analytics with the data strategy team to understand how our marketing activity turns into customers, and convert customers
• Propose new and improved inbound marketing campaign ideas, incorporate best practices in ongoing campaigns to improve results and ROI over time
• Define and execute campaign tactics
• Define content needed
• Project manage creative resources and agencies
• Tactics execution coordinatio