Jewelry Television - Director of Digital Marketing

at  Jewelry Television

JOB DESCRIPTION:

Jewelry Television® is seeking an experienced Director of Digital Marketing to lead digital media strategy and implementation for JTV.com, JudithRipka.com, JTVAuctions.com and new digital commerce strategies. his high-profile role reports directly to the Chief Marketing Officer and has weekly engagement with the Chief Digital Officer, Chief Financial Officer, and the Chief Analytics Officer. The Director will build a small team and be responsible for managing the performance of premier digital marketing agencies and media consultants. This role will drive digital creative by working closely with in-house and outside creative teams to develop media content that generates new customers, revenue, and margin for JTV. The JTV media budget is a significant portion of the overall advertising budget, and this role requires someone with experience driving performance through large digital media plans.
Additional responsibilities include research of digital industry trends and development of action plans to stay ahead of the digital retail curve. This includes new technological advances and digital marketing techniques to remain competitive in the industry. Innovative thinking is critical in this role and we are looking for an individual that will own thought leadership in the digital media arena.

• This role is the digital media quarterback for JTV, Jedora, and Gemstones.com. In this role, you’ll plan, create, and execute the digital media strategy for the business.
• Work closely with the Marketing and Design team to brainstorm daily content and campaign-based content for all digital media platforms.
• Develop unique strategies and build upon brand strategies within the digital arena to meet/exceed objectives.
• Develop digital marketing plans that result in highly efficient customer acquisition and retention.
• Ensure a strategic focus throughout the entire lifecycle of digital marketing projects.
• Develop strong, trusting relationships between clients, agency staff and agency partners, providing leadership and support during strategy, ideation, and execution.
• Work with in-house analytics professionals to ensure the proper measurement to drive scale and financial impact.
• Support digital marketing team and project manager(s) in obtaining necessary specifications and standards for digital work.
• Develop a comprehensive total understanding of online target audience and mindset modes.
• Work closely with partners to manage weekly adjustments to media plans based on performance.
• Drive process improvement and team communication with multiple partners.
• Plan and budget with partners.
• Lead Omni-channel campaigns and creative seasonal themes.
• Work with Merchandising and Marketing leads to ensure Creative Teams are briefed efficiently with seasonal and go to market strategies.
• Regularly present media recommendations to CMO and Sr Leadership Team.