Join Us as Chief Marketing Officer (CMO) at Selfly Store!

at  Stora Enso

Are you a B2B marketing leader ready to elevate an industry-defining brand? Selfly Store, the market leader in intelligent vending across Europe, is looking for a visionary Chief Marketing Officer (CMO) to drive our brand forward into the future. With award-winning campaigns under our belt and a presence in the Metaverse, we’re searching for someone who can take our brand to new heights and make “Selflying” a term recognized worldwide.
As CMO, you will be responsible for shaping and strengthening our brand. Our strategic pillars focus on consumer experience, merchant success, and brand, your expertise will ensure our brand remains synonymous with innovation, leadership, and really smart vending. This is a critical B2B role, requiring a deep understanding of how to position and communicate cutting-edge products to business clients across multiple industries, as well as through a reseller network. On top of that, you will ensure that we are visible in relevant media publications and that our communications strategy is aligned with our goals and vision.
We are seeking a hands-on marketer with a passion for storytelling, brand building, and industry representation. You’ll join our leadership team, reporting directly to the CEO, and guide a talented marketing team of 2-3 experts. Together, you’ll craft the strategies that will keep Selfly Store ahead of the curve in a rapidly evolving market.

Key Responsibilities:

• Develop and execute B2B marketing strategies to strengthen Selfly Store’s brand in the intelligent vending industry.
• Champion brand-building initiatives that make us stand out, positioning Selfly Store as a leader and innovator.
• Represent the company and its marketing achievements on an industry level.
• Work collaboratively with other senior leaders to ensure alignment of brand messaging with overall company objectives.
• Lead and inspire the marketing team, fostering a culture of creativity and excellence.
• Be ready to “get your hands dirty” by actively creating and managing marketing content such as webinars, reference stories, blogs, videos, and more

About Us:
Selfly Store Oy is a Finnish company owned by Stora Enso. Selfly Store develops and manufactures self-service technologies for the retail market, especially for B2C fresh food sales. It combines the traditional retail experience with the latest development in RFID, cloud and IoT technology to create a new way of serving consumers 24/7. Consumers are provided easy, convenient, and fun grab-and-go shopping experiences, while merchants are empowered with useful, real-time data. Selfly Store operates in over 20 countries across Europe. Our technology is paving the way for a new era of retail, and we need a CMO who can communicate that vision.
While the role offers flexibility in location—anywhere within Europe—you’ll work closely with teams across multiple markets.
This is your opportunity to make a significant impact on a fast-growing, innovative brand. Join us at Selfly Store, and be the marketing leader that redefines smart vending for the world.
You can only submit your application to us by using our recruitment tool. As we are assessing candidates on an ongoing basis, we hope to hear from you as soon as possible but at the latest 18th October, 2024. If you have any questions, please don´t hesitate to contact Aslak de Silva aslak.desilva@selflystore.com
Ready to take on the challenge? Apply today

• Develop and execute B2B marketing strategies to strengthen Selfly Store’s brand in the intelligent vending industry.
• Champion brand-building initiatives that make us stand out, positioning Selfly Store as a leader and innovator.
• Represent the company and its marketing achievements on an industry level.
• Work collaboratively with other senior leaders to ensure alignment of brand messaging with overall company objectives.
• Lead and inspire the marketing team, fostering a culture of creativity and excellence.
• Be ready to “get your hands dirty” by actively creating and managing marketing content such as webinars, reference stories, blogs, videos, and mor