Junior ABM Strategist

at  Gravity Global

Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data and creativity, we create and execute brand-and-demand marketing programmes that drive transformational growth for our clients.
With 14 wholly owned offices across the US, Europe, and APAC, you can develop a truly global career in a rapidly scaling organisation.
We are looking for a Junior ABM Strategist with a passion for ABM, MarTech, and Demand Generation, who is ready to take the next step in their career. This role is ideal for someone who has foundational experience in B2B marketing and wants to grow their skills in Account-Based Marketing, media, and demand generation strategies.

Key Responsibilities:

• Assist in the strategic planning and execution of ABM campaigns across media and channels, aligning with client business goals.
• Collaborate with internal teams (brand strategy, analytics, media, creative) to support cohesive and innovative solutions for clients.
• Conduct research and assist in interpreting market insights to identify new media and channel opportunities.
• Help develop metrics and KPIs to track ABM performance, contributing to optimization efforts based on campaign data.
• Build strong working relationships with clients by supporting the team in delivering effective ABM strategies and addressing client needs.
• Learn and apply ABM tools and platforms (e.g., 6sense, Demandbase) to enhance media planning and execution.

Experience / Skills Required:

• Experience or strong interest in Account-Based Marketing (ABM), B2B marketing, or demand generation.
• Understanding of digital marketing channels and basic principles of media planning.
• Ability to analyse data and contribute to actionable insights.
• Strong communication skills and ability to work collaboratively within a team.
• Willingness to learn and develop knowledge in MarTech platforms like 6sense and Demandbase.
• A curious, proactive, can-do attitude and a desire to grow within a fast-paced, global environment.

• Assist in the strategic planning and execution of ABM campaigns across media and channels, aligning with client business goals.
• Collaborate with internal teams (brand strategy, analytics, media, creative) to support cohesive and innovative solutions for clients.
• Conduct research and assist in interpreting market insights to identify new media and channel opportunities.
• Help develop metrics and KPIs to track ABM performance, contributing to optimization efforts based on campaign data.
• Build strong working relationships with clients by supporting the team in delivering effective ABM strategies and addressing client needs.
• Learn and apply ABM tools and platforms (e.g., 6sense, Demandbase) to enhance media planning and execution