Junior (AI-First) Performance Marketing Manager (m/w/d) in ClimateTech

at  VARM

DEINE MISSION

We’re looking for a pioneer to reinvent the performance marketing game together with us. This is not your ordinary performance marketing position

The outcomes we expect from your role within the first year:

• Predictable lead-flow: make sure we build a consistent pipeline of high-quality leads through (AI-driven) performance marketing

• Campaign efficiency: improve KPIs such as CAC and ROAS and automating workflows. Not just running campaigns and marketing ads but building a (self-optimizing) systemAttribution & Funnel Performance Insights: To scale VARM’s marketing, we need precise attribution across SEO, SEA, partnerships, organic, and offline referrals. By moving beyond last-click models to AI-driven, multi-touch insights, you will optimize budget allocation for the best-performing channels

What You’ll Be Doing:

• AI-Powered Growth – Automate and optimize campaign performance at scale
• Automation & AI Agents – Leverage LLMs, AI Agents, and BI tools to refine audience targeting, automate campaign management, and optimize conversions
• Beyond Traditional Marketing – Experiment with predictive analytics, AI-generated content, and programmatic ad buying.
• Space Exploration – Okay, maybe not literally, but we want someone who pushes boundaries and explores the unknown in growth marketing!

The outcomes we expect from your role within the first year:

• Predictable lead-flow: make sure we build a consistent pipeline of high-quality leads through (AI-driven) performance marketing
• Campaign efficiency: improve KPIs such as CAC and ROAS and automating workflows. Not just running campaigns and marketing ads but building a (self-optimizing) systemAttribution & Funnel Performance Insights: To scale VARM’s marketing, we need precise attribution across SEO, SEA, partnerships, organic, and offline referrals. By moving beyond last-click models to AI-driven, multi-touch insights, you will optimize budget allocation for the best-performing channel

What You’ll Be Doing:

• AI-Powered Growth – Automate and optimize campaign performance at scale
• Automation & AI Agents – Leverage LLMs, AI Agents, and BI tools to refine audience targeting, automate campaign management, and optimize conversions
• Beyond Traditional Marketing – Experiment with predictive analytics, AI-generated content, and programmatic ad buying.
• Space Exploration – Okay, maybe not literally, but we want someone who pushes boundaries and explores the unknown in growth marketing