Junior Copywriter

at  Bloomon

bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain! We skip the auction and wholesale, to shorten the journey for our flowers. And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe.
We launched in Amsterdam in 2014, and in 2021 joined forces with Bloom & Wild, the UK’s fastest growing ecommerce company (according to the Financial Times). Our group is backed by top tier investors and is now home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte. Together, we’ve delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.
Our vision is to create the destination for making life a little more thoughtful and beautiful. And we won’t stop at flowers and plants. Starting with the Bloom & Wild brand, we’re expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe’s #1 direct to consumer gifting destination.
We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us.
️ Our Brand & Creative @ Bloom & Wild Group
Our Brand & Creative team forms the creative core of bloomon. It is a team of 8 and is part of the Brand & Range team of 13 people. We’re responsible for our global brand strategy and creative output, and work with teams across the business in all markets to bring this to life.
Within the Brand & Creative team we’re a dynamic bunch of creative thinkers spanning Creative, Copy/Content, Social and PR. We use customer insight and creative flair to build uplifting and innovative brand experiences for our customers and constantly challenge ourselves to do better. We are one team with Range who develop and design our physical products ranges across categories - from bouquets to small gifts. We collaborate closely with Customer Insight to inform our thinking, with the Commercial team to ensure our plans resonate in their local markets, and with our Digital Product and Design teams on our website and app.
We design and create almost everything in-house and are passionate about who we are as a brand and how we show up in the world - and we love seeing bloomon grow, so we work at a fast pace, pouring joy and care into everything we do.
️ The Role
We are looking for a Junior Copywriter to join the bloomon Creative team. Reporting to the Senior Copywriter who is responsible for our Dutch TOV, the copywriter will work alongside creative designers, art directors and production to help bring beautiful, thoughtful ideas to life that delight our customers. This role will deliver, and ensure, that all copy from product descriptions to campaign touchpoints on our channels are beautifully written and aligned to our tone of voice. We’re looking for someone who is forward-thinking, curious to learn and expand their knowledge and skill sets, and excited by the meaningful impact their work can have.

The team works closely and collaboratively with the brand team to shape brand storytelling and deliver outstanding content and experiences that set us apart. We bring together customer insight, business intelligence, and creative flair to build a compelling brand experience across content, products, and services that unlocks customer acquisition and retention.

• ️ What you’ll be doing:

• • You’ll collaborate with our Creative team to deliver best-in-class brand storytelling, marrying visuals and copy to create compelling content and clear calls to action for our customers.
• You’ll write excellent copy and be able to work under the direction of our Senior Copywriter and Creative Lead as well as suggest ideas. You’ll feel comfortable working to effectively deliver quality creative in a fast paced environment, working independently and collaboratively when required.
• You’ll be excited about developing your knowledge of our market-specific propositions to create impactful copy that contributes to commercial success.
• Your words will touch many areas of the business so you’ll work cross-functionally with teams such as our Range, Digital Marketing, Commercial country marketing teams and more
• You’ll adopt a test and learn mentality, working with relevant teams to design measurable copy tests to optimise and improve communications, and work with the Senior Copywriter on new ideas for testing.

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• Love the power of words to communicate as a creative problem solver who understands how to motivate, educate and inspire people with words

• Have a creative, curious mind who wants to learn more about the world around you, other opinions, lifestyles and experiences
• Have a good understanding of brand communications and how copy contributes to their success
• Understand how people consume digital content in our fast paced, ever-scrolling world and love to have ideas on how to get their attention
• Are self motivated and excited to learn about developing your copy for different channels, and want to strengthen your skills in flexing your tone to do so
• Get excited by seeing the results of your work, and thinking of new ways to improve on them
• You communicate clearly and kindly, which helps you to build excellent relationships and get the best out of those around you
• You’re a total team player and thrive working with others to create beautiful, successful work to be proud of.