Junior CRM Manager

at  Universal Music Group

Music is Universal
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email UniversalMusicCareers@umusic.com.
The A Side: A Day in The Life
Reporting to the CRM Manager in Polydor, this role focuses on lifecycle marketing for the Polydor UK Label. You will be responsible for planning creative and innovative CRM campaigns for the Polydor roster, engaging fanbases for out of cycle artists, identifying super fan audiences and managing consumer journeys.

You will be located within the Polydor UK label to ensure the label are meeting strategy and driving revenues & KPI’s.

• Develop creative and innovative ways to increase engagement and promote database growth across all Polydor UK artist CRM touchpoints
• Devise communication strategies for out of cycle Polydor artists, utilising new technologies and developments in CRM systems
• Ensure Polydor UK’s CRM data is best optimised for segmentation across all channels
• Create inspiring, original and forward-thinking CRM plans that nurture our existing fans whilst also acquiring new ones.
• Work closely with the eCommerce & Label Marketing teams to increase CRM driven revenues.
• Develop Polydor’s CRM strategy across all channels
• Become competent with all centrally provided CRM systems, technology stack and analytical tools
• Create best in class campaign examples and campaign plan templates to assist with future campaign planning
• In-depth data analytics to produce monthly performance reports & campaign analysis for both the label and it’s artists
• Supporting the Polydor CRM Manager on adhoc and regular reporting and campaign activity as needed
• Analysis of Polydor’s CRM campaigns in order to provide recommendations for future activity
• Be the keeper of our consumer data integrity under the new GDPR and data protection guidelines.
• Nurture and grow new CRM channels opportunities

The B Side: Skills & Experience

Essential

• Proven experience working in CRM, Fashion/Entertainment or in a Digital Agency managing multiple accounts
• Capable of managing and effectively segmenting global databases
• Knowledge of best practice CRM campaigning and ability to create engaging, creative and innovative CRM campaign plans with a focus on driving data acquisition and increasing conversion on our artist stores
• Awareness of current trends within consumer marketing, with experience in mobile messaging and interest in exploring new CRM technologies
• Knowledge of privacy requirements and restrictions under GDPR
• Experience working with enterprise level CRM systems, deploying campaigns, pulling reports, planning consumer journeys and analysing audiences
• Able to product adhoc and regular reports of CRM campaigns, managing multiple reporting datasets in Excel, Looker Studio and internal reporting systems
• Confident in creating and delivering presentations on campaign plans and performance
• Proven experience planning and executing campaign testing, analysing the results to produce best practice recommendations and implementing findings
• A good working knowledge of Google Analytic tools, tracking parameters & analysis.
• Excellent IT skills including competency across all Microsoft packages, especially Excel and Powerpoint.

Desirable

• HTML coding skills and image manipulation
• Experience working on CRM automations triggered from Ecommerce platforms e.g. Shopify
• Understanding of CRM within the music industry space with experience in digital campaigning for artists
• Experience running lead generation campaigns with paid media teams, measuring ongoing ROI from new subscribers driven
• Previous use of enterprise level link tracking software
• Experience using project management software e.g. Monday.com or Trello

Person Specification

• Excellent attention to detail
• Flexible and able to prioritise own workload
• Ability to work in a fast paced environment, supporting multiple stakeholders
• Strong interest in consumer marketing and exploring innovative new technologies
• Good communication skills, able to present ideas and work collaboratively with the marketing, audience and Ecommerce teams
• Interest in music with a knowledge of current trends and Universal Music roster

Bonus Tracks: Your Benefits

• Group Personal Pension Scheme (between 3% and 9%)
• Private Medical Insurance
• 25 paid days of annual leave
• Interest Free Season Ticket Loan available
• Holiday Purchase scheme
• Dental and Travel Insurance options
• Cycle to Work Scheme
• Salary Sacrifice Cars
• Subsidised Gym Membership
• Employee Discounts (Reward Gateway)

Just So You Know…
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder’s specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.
Job Category:
Marketing, Streaming & Digital Medi

• Develop creative and innovative ways to increase engagement and promote database growth across all Polydor UK artist CRM touchpoints
• Devise communication strategies for out of cycle Polydor artists, utilising new technologies and developments in CRM systems
• Ensure Polydor UK’s CRM data is best optimised for segmentation across all channels
• Create inspiring, original and forward-thinking CRM plans that nurture our existing fans whilst also acquiring new ones.
• Work closely with the eCommerce & Label Marketing teams to increase CRM driven revenues.
• Develop Polydor’s CRM strategy across all channels
• Become competent with all centrally provided CRM systems, technology stack and analytical tools
• Create best in class campaign examples and campaign plan templates to assist with future campaign planning
• In-depth data analytics to produce monthly performance reports & campaign analysis for both the label and it’s artists
• Supporting the Polydor CRM Manager on adhoc and regular reporting and campaign activity as needed
• Analysis of Polydor’s CRM campaigns in order to provide recommendations for future activity
• Be the keeper of our consumer data integrity under the new GDPR and data protection guidelines.
• Nurture and grow new CRM channels opportunitie