Junior Digital Marketing Executive

at  Intersport Elverys

JOB SCOPE

We are looking for an ambitious graduate / junior Digital Marketing Executive whose primary responsibility will be to drive our email, CRM and automation activity – from acquisition right through to retention.
Reporting to the Digital Marketing Manager, with a strong reporting line to our Head of Online, you will be equal parts creative and analytical – excited to generate new ideas to engage customers with email and to dig deep into the data and implement new workflows. This role is based in our Castlebar Head Office.

SKILLS EXPERIENCE:

• Degree in Digital Marketing, Marketing or Communications or a related field
• The ability to meet tight deadlines, multi-task and respond quickly to changing business demands
• Knowledge of email marketing platforms such Klaviyo, Mailchimp or Emarsys
• Top quality analytical skills. A big part of this job involves gathering and analysing data to help understand our customer base and coming up with suggestions for improving the existing strategy
• Ability to use design applications such as Canva or Photoshop
• Excellent attention to detail
• Excellent copy-writing skills
  Those with relevant work experience or recent graduates with relevant qualifications should apply.

As a Junior Digital Marketing Executive, your main responsibilities will include, but are not limited to the following:

• Work collaboratively with our Castlebar based digital marketing team to create, to drive digital engagement and improve online conversion
• Support wider digital marketing activities in conjunction with internal stakeholders and also third-party suppliers
• Manage the scheduling, deployment and reporting of customer email campaigns on the Klaviyo platform
• Manage and execute SMS campaigns
• Plan and deliver email automations and work-flows to help retain existing customers, drive conversions and build brand loyalty.
• Proof-read emails for clarity, grammar and spelling
• Come up with new creative email ideas and develop email A/B testing strategies
• Work closely with our Klaviyo account manager continuously keep up with the latest Klaviyo tools and report back to the online team on new opportunities for growth
• Ongoing management and continued segmentation of our email database
• Track the performance of emails KPI’s against the weekly, monthly and yearly targets and communicate the performance to internal stakeholders
• Support with blog and social media content
• Creation of online stock reports
• Develop and implement Klaviyo platform growth plan
• Analysis of data to inform future email strategies and campaigns
• Forward plan and manage email marketing calendar