Junior Digital Marketing Specialist CEE

at  Elanco

POSITION SUMMARY:

Junior Digital Marketing Specialist CEE (JDMC) is responsible for execution of key digital activities mainly in VET segment. Countries in scope are mainly PL, HU where Elanco is strategically focusing to develop meaningful professional digital communication with the key stakeholders among veterinarians. On this position Digital Specialist will work together with the country marketing in sales teams in order to execute all planned activities (website, mailing campaigns, Social media and other channels management).

BASIC QUALIFICATIONS (MUST HAVE):

• Bachelor’s degree (IT or Digital Marketing preferred),
• Minimum 1-2 years of relevant experience in Digital Marketing projects or support,
• Knowledge of Kentico (or similar) CMS environment,
• Advanced SEO principles understanding, ability to implement and adjust non-technical part of SEO based on available analytics,
• Google Analytics advanced knowledge,
• Email Marketing certification and practice,
• Social media (FB, Instagram) support and content maintenance experience,
• Basic HTML,
• Fluent English and Polish,
• Knowledge of another language (e.g., Hungarian, Czech or any other language) will be an advantage,
• Good communication skills,
• Teamwork experiences,
• Cross functional project coordination.

ADDITIONAL SKILLS & PREFERENCES (NICE TO HAVE):

• Passion for Digital marketing,
• Passion for teamwork,
• Google AdWords and social media targeted advertising experience,
• Knowledge of marketing tools in Veeva CRM,
• Sales Force Marketing Cloud (SFMC) or similar marketing automation experience,
• Website layout experience,
• Company e-commerce project support,
• Work on projects.

RESPONSIBILITIES:

Digital Marketing Specialist CEE (DMS) is responsible for operational execution related to all Digital projects and initiatives:

• Execute digital marketing strategies to meet business objectives,
• Diligently Manage all digital marketing channels in his/her responsibility (e.g. website, blogs, emails, and social media) to ensure brand consistency,
• Measure ROI and KPIs and prepare digital marketing reports for campaigns,
• Cooperate with Marketing (CEE, Global), Global Digital team and local sales teams to improve customer experience through our company assets with a cohesive strategies,
• Stay up-to-date with digital technology developments.