Junior Market Research Specialist

at  Key Media

ABOUT US:

Key Media is a fast-growing, global B2B media company committed to producing high-quality industry-specific content across multiple platforms. With a focus on innovation and a diverse portfolio of products, we provide insights, events, and media solutions for professionals across a range of industries. We are passionate about staying ahead of the curve and delivering value to our audience through timely, relevant, and actionable insights.

JOB DESCRIPTION:

Are you curious about how new ideas turn into successful products? Do you want to dive into market trends, consumer behavior, and emerging opportunities? At Key Media, we’re looking for a Junior Market Research Specialist to join our dynamic team in Toronto. This hybrid role offers you the chance to work both remotely and in our collaborative downtown office, giving you flexibility while building your career in market research.
As a Junior Market Research Specialist, you’ll play a key role in helping us explore the viability of new product ideas, conducting thorough market research, and supporting the early-stage development of innovative products. This is a unique opportunity to shape the future of our products and potentially expand your expertise into broader areas of market research.

What you’ll be doing:

• Conducting mainly phone research into specific industries to map value chains and identify key industry players
• Conducting competitive analyses of media presence in various industries
• Identifying key areas of opportunity based on catalysts such as regulatory, market and technological changes
• Conducting mainly primary and also secondary research, including interviewing industry leaders, combing research databases, analyzing large data sets, etc.
• Developing reports and presentations on all of the above

QUALIFICATIONS:

• Degree in Marketing, Business, Economics, Statistics, or a related field, or equivalent experience in a related role (market research, analytics, data insights, etc.).
• Strong analytical skills with the ability to interpret and communicate complex data effectively.
• Passion for exploring new ideas and identifying market opportunities.
• Knowledge of market research methodologies and tools (familiarity with surveys, focus groups, or industry reports is a plus).
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a hybrid work environment.
• Familiarity with data analysis tools (e.g., Excel, SPSS, or similar) is a plus but not required.
• Excellent written, verbal and visual communication skills; experience of presenting findings and recommendations to executives and company leadership advantageous.

WHY JOIN KEY MEDIA?

• Career Growth: We invest in the development of our employees and provide opportunities for career progression.
• Hybrid Work Environment: Enjoy the flexibility of working remotely while also having access to our vibrant downtown Toronto office.
• Collaborative Culture: Work in a supportive, inclusive environment with a team passionate about driving innovation.
• Global Reach: Be part of a company with a strong international presence and the opportunity to contribute to products that make an impact around the world.
  About us
  Key Media is a rapidly growing business media company with offices in Sydney, Toronto, Auckland, Manila, Denver, London, and Singapore, serving a range of professional services markets across the Asia-Pacific , North America and the UK.
  The organisation’s products operate across key business verticals including Financial Services, Legal, Education, Property and Human Resources, bringing product providers and business communities together through print media, events, and online channels. Key Media has an unquestioned reputation for delivering high-quality, timely information in whatever format best suits our customers. In just over 20 years, Key Media has grown from the launch publisher of a single B2B magazine to a global business media company with an ever-growing portfolio of market-leading products. Key Media prides itself on its entrepreneurial culture, creating innovative products for the industries in which we operate.
  Central to our business model is a truly platform-neutral approach to media communication. Whether audiences wish to communicate through the pages of a magazine, face-to-face at events, or online through the latest in cutting-edge technology, Key Media has a product to suit their needs.
  “We believe there are no forms of media too old to thrive or too young to explore. We are always adapting and developing and looking for ways to improve our quality and expand our presence within our markets.”
  We can’t wait for you to see what makes us special! See what it’s like to work at Key Media by watching this video.

• Conducting mainly phone research into specific industries to map value chains and identify key industry players
• Conducting competitive analyses of media presence in various industries
• Identifying key areas of opportunity based on catalysts such as regulatory, market and technological changes
• Conducting mainly primary and also secondary research, including interviewing industry leaders, combing research databases, analyzing large data sets, etc.
• Developing reports and presentations on all of the abov