Junior Marketing Associate

at  CANOPUS ADVISORS PTE LTD

Canopus Advisors is an investment advisory firm anchored within a Singapore-based family office, with significant track record in making direct investments, particularly in technology start-ups. Over the last decade, we have made several investments across a variety of equity and debt structures in over 100 technology start-ups globally, across Asia, Europe and North America.
Due to our base in Singapore, we have a particular interest in expanding our portfolio in Southeast Asia. We partner with entrepreneurs to help grow disruptive business models, products and services that create value for industries and society. As a family office, we have a positive bias towards impact and sustainability investments, and more than 90% of our portfolio companies touch one or more UN Sustainable Development Goals.
We are seeking a motivated and well-organized Junior Marketing Associate to join our team. This hands-on role involves performing daily marketing activities and supporting our marketing initiatives. The ideal candidate is eager to learn and grow within the marketing field.

• Assist in the development and execution of marketing programs, collaborating with stakeholders to ensure alignment with company goals.
• Support the creation and maintenance of all marketing materials, including the company website, social media accounts, branding, advertising, and promotional campaigns.
• Create engaging content for our website, case studies, and social media platforms to attract and convert target audiences.
• Support experiments with various organic and paid channels, including content creation, content curation, event management, publicity, social media, and lead generation campaigns.
• Help prepare and monitor the marketing budget on a quarterly and annual basis, ensuring the wise allocation of funds.
• Measure and report on the performance of marketing campaigns, providing insights and assessing results against goals.
• Conduct research and analysis of customer insights, consumer trends, market analysis, and marketing best practices to inform successful strategies.
• Collaborate with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics.
• Assist in coordinating with third-party marketing agencies.
• Help manage and execute the company’s participation in events, such as trade shows, conferences, video conferences, and industry-related events.