(Junior) Performance Marketing Manager (Paid Social)

at  AMELI Zurich

YOUR PROFILE

• Minimum 1-2 years of experience in Digital Marketing or Performance Marketing, ideally in agencies or start-ups.
• Proven experience managing paid social campaigns with at least €100,000 monthly adspend under your control.
• Strong analytical and strategic mindset, with a passion for performance marketing and data-driven decision-making.
• Ability to dive deep into audience insights and excite them with tailored messaging.
• Excellent direct response copywriting skills to create ads that drive action.
• Passion for social media trends and the ability to adapt them effectively into campaigns.
• Fluent in German and business-level English proficiency.
• Proficient in using web analytics tools like GA4, Meta Business Manager and Attribution Tools like Klar
• Demonstrated success in creating and executing effective creative strategies that enhance campaign performance.
• Highly detail-oriented with an innate ability to triple-check all aspects of campaign launches.
• Excellent communication and presentation skills in both German and English.
• A proactive, self-driven team player who thrives in a collaborative environment with a passion for project management.
• Ability to independently manage projects from start to finish, ensuring the achievement of KPIs.

Who We Are NOT Looking For:

• Novice Marketers: Those with limited or no experience in media buying or digital marketing.
• Indecisive Individuals: If you struggle with making data-driven decisions in a timely manner, this role is not for you.
• Technology-Averse Candidates: You must be comfortable using modern digital tools and platforms for media buying and campaign management.
• Fixed Mindset Individuals: We need someone open to learning, adapting, and trying new methods.
• Reactive Workers: We are looking for proactive individuals who seek solutions and optimizations, not those who wait for instructions.
• Poor Communicators: Clear articulation of ideas and performance insights is critical for this role.
• Candidates unwilling to use their own laptop: You must have access to your own equipment to work efficiently in this role.

ABOUT US

AMELI ZURICH is a young fashion start-up with the ambition to revolutionize business bags for women. We create elegant, timeless leather accessories without compromising functionality. We value craftsmanship, integrity and transparency and attach great importance to women’s empowerment. Founded in Zurich in 2020, today we are 10+ people doing our best every day to empower women with and beyond handbags

• Develop and Optimize Campaigns: Continuously conceptualize and iterate on creative marketing strategies, ensuring maximum performance for social ad campaigns.
• Creative Briefing: Collaborate with our in-house creative team to produce high-quality, engaging content through detailed creative briefings.
• Campaign Execution: Launch and manage direct response social ad campaigns across platforms like Facebook, Instagram, Pinterest, and TikTok, driving business objectives.
• Performance Monitoring: Track and evaluate ad account performance, focusing on key KPIs and ensuring campaigns are optimized for ROI and growth.
• Research and Analysis: Conduct market, competitor, and audience research to inform campaign strategies and test new angles and opportunities.- Content and Ad Testing: Plan and brief content production, continually testing and optimizing ads to improve performance.
• Copywriting: Craft compelling copy and scripts for ads that capture attention and drive action.
• Reporting and Insights: Prepare and analyze detailed performance reports, providing actionable insights to guide budget allocation and strategy refinements.
• International Expansion: Lead the internationalization of campaigns, adapting strategies to new markets and driving growth.
• Innovation: Identify and test new channels, as well as innovative marketing opportunities based on commercial KPIs and customer insights.