K-20 Education Demand Generation Manager

at  Apple

SUMMARY

Posted: Aug 13, 2024
Weekly Hours: 40
Role Number:200563124
Imagine what you could do here. The people here at Apple don’t just create products - they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. Apple’s Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn, enriches the lives of hundreds of millions of people around the world. Our sales team, is in many ways, the face of Apple to our largest customers. Our US Education Sales team is seeking a dynamic Demand Generation Manager to join the Strategy, Demand Generation and Enablement team in the United States. In this role, you will grow Apple’s education business by driving the success of our marketing campaigns across digital, virtual, and live platforms. You will manage a comprehensive marketing calendar to maximize qualified lead generation and act as a liaison between the Sales and Product Marketing to secure high-value content and develop engaging activations. Through your influence and proven background in creative marketing optimization techniques, you will build relationships, develop strategies, and drive execution of campaigns to transform the way people teach, learn, and work. This role requires up to 25% domestic travel.

DESCRIPTION

In this role, you will: - Develop and manage a dynamic marketing calendar that encompasses digital, virtual, and live campaigns to generate qualified leads. - Drive execution of marketing campaigns, ensuring they are delivered on time and within budget. - Act as the primary marketing representative for the sales team, aligning sales goals with marketing initiatives. - Work closely across stakeholders including Product Marketing and Sales to identify and secure high-value content and plan impactful activations. - Implement and manage multivariate testing, segment-targeting, intent-based marketing and other optimization strategies to improve campaign performance and success rates. - Collaborate with the sales team to ensure effective lead nurturing and conversion strategies are in place. - Monitor, analyze, and report on key performance indicators related to marketing campaigns and lead generation. - Use insights from data analysis to inform and adjust marketing strategies for optimal performance. - Provide regular ROI reports and analyses to stakeholders. - Continuously seek to innovate and improve marketing practices.

• Typically requires a minimum of 8+ years of related experience.
• 3+ years of people leadership experience mentoring, coaching, and guiding others.
• Significant B2B demand generation experience working with both direct and indirect sales teams.
• Demonstrated experience executing campaigns through Pardot or similar marketing automation for the creation and sending of batch email and nurture paths, email delivery and inboxing, forms, landing pages, database segmentation, and management.
• Ability to spearhead the strategic segmentation of leads and contacts within Salesforce by leveraging advanced segmentation capabilities.
• In-depth knowledge of Salesforce CRM data structures, proficiency in marketing automation for executing segmented marketing campaigns, and ability to utilize analytics for segmentation refinement and optimization, ensuring alignment with targeted marketing strategies.
• Deep understanding of key performance indicators relevant to marketing and lead generation.
• Bachelor’s degree or equivalent experience in EdTech demand generation.

PREFERRED QUALIFICATIONS

• Background leading a team integrating content, lead funnel management, and campaign execution is highly desirable.
• A digital marketing portfolio of produced marketing work is a plus.
• Experience with A/B testing is highly preferred.
• Expert reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management.
• Ability to build, lead, and develop inclusive teams and attract and retain talent through performance management, coaching, guidance, and support.
• Outstanding communication and presentation skills, including fantastic storytelling skills.
• Ability to motivate and inspire others, articulate vision and purpose, and advocate for Apple’s values
• Excellent collaboration and relationship building skills, including the ability to influence cross-functionally, navigate organizational structures, and manage complex relationships.
• Demonstrated business acumen along with sales and business development experience.
• Comfort with ambiguity and the ability to bring structure and clarity where none exists.
• Exceptional decision-making abilities, tenacity, drive for excellence, and attention to detail.
• Experience managing a remote/geographically dispersed team is a plus.
• Master’s degree is a plus.

• Typically requires a minimum of 8+ years of related experience.
• 3+ years of people leadership experience mentoring, coaching, and guiding others.
• Significant B2B demand generation experience working with both direct and indirect sales teams.
• Demonstrated experience executing campaigns through Pardot or similar marketing automation for the creation and sending of batch email and nurture paths, email delivery and inboxing, forms, landing pages, database segmentation, and management.
• Ability to spearhead the strategic segmentation of leads and contacts within Salesforce by leveraging advanced segmentation capabilities.
• In-depth knowledge of Salesforce CRM data structures, proficiency in marketing automation for executing segmented marketing campaigns, and ability to utilize analytics for segmentation refinement and optimization, ensuring alignment with targeted marketing strategies.
• Deep understanding of key performance indicators relevant to marketing and lead generation.
• Bachelor’s degree or equivalent experience in EdTech demand generation