Key Account Manager

at  British American Tobacco

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.

• Effectively manage accounts, supervising Key Account budgets, forecasts, and actuals to ensure efficient use of financial resource allocated for the key account group. Ensure timely reporting in collaboration with Finance on a Monthly, Quarterly, and yearly reporting cycle.
• Develop, implement & maintain portfolio of new & current accounts ensuring all objectives are SMART and aligned to the company, function and department strategies and operational plan, thereby delivering against line-of-sight objectives.
• To develop insight on the difference between grocery stores shopping behaviour and build a strategy to take leadership within both main store and grocery convenience outlets.
• To plan, coordinate and ensure timely & accurate pricing comms to the leadership team.
• To analyze and report upon Nielsen and SKU Track reporting identifying trends and define insights for account opportunities.
• Achievement of agreed Availability, Visibility, Dialogue, Activation, market share & volume objectives, for the assigned accounts.
• Continuously monitor the Performance & Dynamics of the accounts within the Portfolio, through data, consumer and market analysis, to identify and exploit current and future business issues and opportunities.
• Develop strong business relationships with both trade partners and internal departments.
• Hold Account performance reviews & continuously review account contact strategy and re-align as appropriate to deliver objectives and improve business effectiveness and efficiency.
• Ensure timely communication to all relevant collaborators of any variances to plans.
• Communicate competitor and market intelligence to relevant internal team members.
• Continuously improve personal performance through the identification of Leadership Capability Development Needs and Functional Skill Gaps, initiating appropriate training and development requirements in conjunction with line management via BAT’s development planning process.
• To manage a direct report who will support the account management of Sainsburys local and account analysis and reporting.