Key Account Senior Manager Convenience Store

at  CocaCola

LOCATION MONTERREY NL/ CDMX - NO RELOCATION SUPPORT

Ensure implementation of integrated short and mid-term strategies in Convenience customer to accelerate customer-back, consumer-centric programs and thus accelerate all our portfolio incidence, net sales revenues and profitability growth.
Key Objective: to accelerate Coca Cola brands basket incidence in customer markets and accelerate sustainable topline sales- and Margin growth based on the strategic initiatives and plans, as well as the Customer’s planning process, to ensure growing Coca Cola business faster than the customer, category, and competition, thus gaining share of value in each market.
Key Deliverables: Implementation of Customer-relevant occasion and portfolio development plans, defining shopper relevant category bundles and mechanics, an impactful calendar of activities tied with customer activation cycles, aligning execution requirements with Win at POS lead, country operations and bottler(s). This is inclusive of Revenue pools/ Targeting of occasions, shopper types, bold portfolio approaches to drive the right assortment, SKU optimization, innovation, value to market playbooks, price terms and conditions and promo mechanics/investments in each market.
Track and discuss our performance with customer, adjusting plans and renegotiating activities to achieve business goals, interacting with other areas inside company to leverage our activities, campaigns and properties through customer.
Manage budget, analyzing, processing and approving contractual payments, always optimizing marketing funds and other investments, and also tracking and solving payment problems.
Function Related Activities/Key Responsibilities:

Work Focus:

• The role requires deep understanding of Convenience/ Retail (Oxxo, 7 Eleven, WM, National Accounts) business as well strong leadership and accountability to influence our cross-functional System teams towards consumer- AND customer-relevant plans that drive revenue and profit growth with a sustainable long-term competitive advantage.
• Ensure Bottler alignment to be “a single voice for the customer” in countries where multiple bottlers operate as well as manage the relationship with System’s Corporate offices.
• Portfolio execution for customer in all formats/banners and drives disciplined implementation of the customer/format, purchase mode playbooks for each market.
• Deploy NARTD category vision and ensure consistency of value propositions for customer formats in markets (e.g. recruitment, trial, frequency) in collaboration with the bottlers and the customer.
• Co-develop customer business plan with bottlers, including brand and package portfolio priorities and activation plans. Responsible for grounding development plans in markets by format/banner.
• Provide insight in category growth opportunities to category leads and to country operations.

Related Work Experience:

• 3+ years of leadership experience in customer management, commercial and operational marketing.
• Strategic customer management across territories and bottlers with an execution perspective.
• Strong planning, communication, and collaboration skills.
• Ability to think from planning to execution and System’s customer, commercial and brand management.
• Desirable to have candidates with Bottler experience.

Functional Skills:

• Key Knowledge Required, Mastery Of:
• System Planning (JBP process).
• Channel / Shopper Marketing.
• Customer Management.
• Turning Insights (Consumer, Shopper, Customer) Into Strategy.

Nice to have: Category Management. Value to Market.
Communication Focus:
Internal communication includes providing direction to marketing for communications needs for path to purchase activation with customer.
External communication includes customer engagement across all markets and across Latin America to share best practices.
Influencing and negotiation skills are essential for this customer role as it will influence acting on mutual strategies as well as securing investment for implementation.
Pay Range Not Availabl

Please refer the Job description for details