KINESSO - Associate Director, Performance

at  IPG Mediabrands

Location: Toronto, Ontario, Canada
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Agency: Reprise - Canada
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Ref#: 10874
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Type of Contract: Regular

POSITION SUMMARY

The Associate Director, Performance is a strong strategic contributor with ability to provide integrated digital media thought leadership, strategic and data-driven recommendations and manage a team of interdisciplinary digital buyers (Search, Social and Programmatic) across a complex client with multiple lines of business or multiple clients. The Associate Director, Performance will strengthen and broadening client relationships by applying performance expertise to the client’s business to drive results and ensure the client is up to date with the digital marketing industry. In this position, you will drive the performance process across teams and clients, ensuring all digital recommendations and strategy is closely integrated holistically and the team is working together in lockstep in support of the business. The Associate Director should have a mastery of the digital marketing industry and how this channel integrates and influences other channels.

DESIRED SKILLS & EXPERIENCE

• 6+ years of experience required
• Passion for paid media and advertising
• Proven ability to collaborate and work well with others in a high-pressure environment.
• Experience managing 2+ direct reports
• Software: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)
• Previous experience executing multiple campaigns in Social (Meta, TikTok, Snapchat, Pinterest, Reddit and LinkedIn), Search (Google & Bing), and Programmatic (either Managed Service or Self-Serve, with hands on keyboard experience)
• Mastery of paid digital capabilities across campaign type.
• Communication: Comfortable providing feedback and direction through various forms of communication (video, email, etc). internally and externally.
• Soft Skills: Strong organizational skills, ability to multitask in a fast-paced environment,
• Ability to prepare presentations and maintain a level of professionalism suitable for senior client leadership, including executive and C-Suite
• Strong analytics skills, thorough understanding of paid social measurement and experience utilizing multiple native measurement tools.
• Ability to oversee a team in a fast-paced environment and manage multiple deadlines.
• Team player, willing to jump in where needed to get the job done and manages paid digital as part of the broader media strategy and avoids channel siloes.
• Stay informed of the latest developments in paid social and changes to the broader media landscape. Understand implications of data and privacy regulations and when to consult with experts across the organization.
  KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ’outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

KEY RESPONSIBILITIES

• Client lead on the team overseeing an account portfolio with cross-discipline team members.
• Understands client goals and business needs and acts as a strategic partner to exceed the through insightful, innovative, and data-driven paid digital recommendations.
• Oversees all elements of campaigns to ensure executional excellence, implementation of best practices, and channel innovation.
• Provide guidance on new Paid Digital opportunities as the subject matter expert for all assigned clients, translating industry jargon and concepts for client’s and internal stakeholders to understand and champion.
• Evolves team process and aligns and ensures the Paid Digital strategy and team is working cross-disciplines in support of the assigned clients.
• Plays an active role in conflict resolution. Identifies, manages, and resolves problems before they escalate.
• Provide strategic thought leadership and recommendations to drive the business forward and stay ahead in the digital space.
• Budget and Financial: Ultimately responsible to ensure billing and budget accuracy troubleshooting issues and escalating if needed.
• Provides strategic recommendation for media budget allocation and managing partner endeavors, negotiation deals or ensuring agency rates are applied.

SUPERVISORY RESPONSIBILITIES

• Directly manages Sr Campaign Managers, Campaign Managers and Account Managers, pending team structure.
• Ensures Supervisors new to managing employees are providing actionable feedback and help set goals and identify growth opportunities for the team.
• Provides mentorship, client management guidance and ensures a positive working environment across the team.
• Shares best practices and shortcuts learned through industry experience.
• Delegate and manage workload to ensure fairness and growth opportunities. Helps other members of the team and lets junior members shine.
• Share input for promotions, oversee performance improvement plans, keep department leads updated with wins and watchouts.