KINESSO - Campaign Manager Programmatic

at  IPG Mediabrands

POSITION SUMMARY

You will be responsible for taking our programmatic media programs to the next level for some of Canada’s top clients. Responsibilities include overseeing the team’s day-to-day technical and operational support with key focus on ensuring successful campaign launch, pacing, and delivery. You will also participate and provide optimization and strategy recommendations as well as carry out modifications to increase overall digital media performance.
This pivotal role touches on all points of the digital planning process, platform execution, and customer service. We need someone who is agile, solution focused, and dedicated to supporting your immediate team as well as overall campaign objectives.

QUALIFICATIONS:

• Professional or Educational background in Marketing or Advertising would give leverage to this application.
• Mid to intermediate experience in demand-side platforms or relevant experience in display, search, trafficking, ad operations, or site analytics optimization
• You have experience within Google Display and Video 360 (DBM), Campaign Manager, AdWords, and other DSP’s and media buying platforms preferred
• You understand Data Management Platforms, including used cases and benefits
• You interest and aptitude for analysis / analytics
• You’re passionate about working with RTB in the Canadian space (data, inventory)
• You have proficiency in Power Point, Excel, and other analytics software
• You have a understanding of pixels/tagging for digital campaigns
• You’re an extra candidate if you have experience in traditional advertising, CRM, direct marketing, and lead generation
• You have fundamental knowledge of online media metrics and analysis
• You’ve got a customer service mentality
• You have robust relationship skills, including the ability to participate in meetings and complete deliverables in a timely manner
  KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ’outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Campaign set up, delivery and implementation:

• Support execution of digital media campaigns in various DSPs including Google Display and Video 360 (DBM), The Trade Desk, Adobe Ad Cloud and other demand side platforms for campaign set up, ad trafficking, targeting, creative uploading/sync and testing, audience assignment and automated report generation
• Work in conjunction with the Digital Planners to provide strategic recommendations and strategies on a campaign to campaign basis
• Troubleshoot campaign delivery and pacing issues, address issues immediately such as disapproved creative, delivery discrepancies, tracking and reporting issues
• Work with the team to ensure that all campaign documentation is organized as per our specific process
• Assist the Ad Ops team in terms of tag audit, generation and implementation on client sites
• Provide strategic support in the utilization of our own and our customers’ Data Management Platforms (DMPs)

Performance monitoring, reporting and optimization:

• Day to day support for monitoring and optimization of campaigns in demand side platforms and other media buying environments
• Oversee and maintain regular reporting on campaign performance and share regular updates with key stakeholders
• Monitor in market performance and provide timely recommendations for improving campaign performance
• Use Data modeling tools and strategies to assess overall data performance and composition to aid campaign performance
• Work in collaboration with the Digital Media team and client on overall strategy, planning and innovation
• Provide thought leadership for the deployment of recommendations on tactics, audiences, placements and pacing for programmatic campaigns
• Communication and relationship building
• Actively participate and provide thought leadership during campaign briefings and other related digital media presentations
• Act as the programmatic expert for strategy, execution, innovation, and trainings for both digital and traditional teams
• Ensure knowledge sharing both internally to our teams and externally to clients as required