Lead Analyst - Marketing

at  Treatwell

LEAD ANALYST - MARKETING

Improving efficiency and setting the foundations for the long term pillar of growth, the Lead Analyst for Marketing is an integral part of the Global Analytics function at Treatwell.
By defining the foundation of the marketing analytics process, we expect from you a plan to steer all the different marketing analytics necessities of the company. In this role you will analyse and present large amounts of data to discover and solve complex business problems, you will build metrics and business cases around key performance levers in the business to drive optimisation and increase conversion, and ultimately to impact the business growth.

• Defining and structuring the metrics and KPIs for Marketing working closely with the Data Product Management and Analytics Engineering teams to build a robust source of information.
• Working proactively across Marketing to gather measurement requirements and business questions to provide, in return, analysis, insights and recommendations.
• Building and maintaining reports and dashboards on our Marketing activities and overall B2C and B2B business performance in our BI tool (Looker), combining several sources of data and setting them for self-service usage by the Marketing team.
• Measuring and modelling marketing activities to provide actionable insights for future planning, for example with regards to attribution modelling, campaign performance, creatives and channels testing.
• Identifying key audiences to use within Marketing activity and targeting, ensuring a high standard segmentation models and alignment to the marketing strategy.
• Leading and mentoring a team of analysts across multiple seniority levels and working on different domains (Finance, Product, Supply, Demand) to provide guidance on best practices in data analysis, and fostering a collaborative and growth-oriented team environment. This includes ensuring each team member receives the coaching, support and development opportunities to grow in their role, while also providing the strategic direction necessary for each domain to meet its growth objectives.