Lead Director, Multi-Carrier Solutions Marketing

at  CVS Health

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

POSITION SUMMARY

CVS Health is looking for an innovative marketing leader to join the Multi-Carrier Solutions team, an exciting and fast-paced new growth area within the organization. The Lead Director, Multi-Carrier Solutions Marketing will set the marketing strategy and partner on execution of the consumer-first, digital-first marketing plan. This strategic thinker will optimize the digital funnel and drive growth across the customer acquisition and retention journey. They will stay current on evolving media, technology and analytical trends and work with a cross functional team to bring these items to life. The ideal candidate will articulate a clear vision and motivate the team to deliver against the vision:

• Creates the marketing strategy and vision for direct to consumer, digital-first multi-carrier offerings, targeting Medicare and IFP audiences, based on business priorities, data, industry trends, and customer insights
• Nurtures a new brand in the marketplace to drive growth through creation of a trusted relationship with consumers
• Manages the forecasting of the full-funnel Marketing activities across offerings to ensure the delivery of goals including new member or agent acquisition and retention
• Ensures mix of spend is optimized towards driving growth
• Develops and refine tactics across the digital funnel to ensure optimal consumer experience and performance
• Supports the strategy and execution of digital tactics including search, email, Social and content
• Partners with stakeholders to envision and execute seamless omnichannel member and prospect journeys
• Supports the roadmap and development of a digital shopping & enrollment experience, leveraging consumer feedback and insights from across multiple channels
• Collaborates with cross functional team members leaders from across the enterprise to shape and influence digital and marketing approaches that utilize the breadth of CVS Health channels

REQUIRED QUALIFICATIONS

• 10+ years of experience in digital and/or marketing strategy
• Located in one of our 4 CVS Health hubs: Wellesley, Hartford, Woonsocket, or NYC
• Ability to work Hybrid Model (in office Tuesday / Wednesday / Thursday)

PREFERRED QUALIFICATIONS

• Experience developing and executing a digital marketing strategy to drive growth
• Strong analytical skills and the ability to utilize data-driven insights to identify opportunities for enhancing the customer journey
• Strong interpersonal, organizational, written, and oral communication and presentation skills, with proven ability to work independently and manage multiple projects simultaneously
• Able to influence and partner with team members across a large, complex and diverse organization
• Highly communicative team player, adjusts to working style/needs of others to establish strong relationships
• Demonstrated experience developing analysis, presentations, and support material to successfully implement strategy or change initiatives
• Proven success in navigating and succeeding in a highly matrixed organization
• Strong grasp of new technologies, competitive landscapes, marketplace, and regulatory environment.
• Strong PowerPoint skills
• Medicare experience is a plus, not required

EDUCATION

Bachelor’s degree in marketing, business, or equivalent experience; an MBA or other advanced graduate degree is preferred

Please refer the Job description for details