Lead Generation and Sales Enablement Specialist

at  Manulife

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

JOB DESCRIPTION

Join us at Manulife and be part of a marketing team passionate about delivering exceptional insurance solutions and driving business success. If you think big, are willing to disrupt the status quo, embrace a growth mindset and seek continuous improvement every day, and are customer-obsessed with an entrepreneurial spirit to drive change, this might be the role for you.
We are seeking a dynamic, self-motivated, and results-driven marketer with business acumen for our Lead Generation and Sales Enablement Specialist position. In this role, you will support the Sr Manager in generating high-quality marketing leads and achieving our ambitious sales targets.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in lead generation and sales enablement, preferably in the insurance industry.
• Strong understanding of digital marketing and lead generation techniques.
• Proficiency in Adobe, CRM software such as Salesforce, Excel, Smartsheet, PowerPoint, PowerBI.

PREFERRED SKILLS:

• Bilingual.
• Previous experience in financial/insurance services or in an affinity business.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Ability to navigate ambiguity, work at a fast pace, and pivot quickly based on analyses.

Lead Generation & Sales Enablement

• Develop and implement lead generation and sales enablement marketing strategies to attract potential customers and support current customers.
• Collaborate with marketing leaders to create compelling content and campaigns using various channels (email, social media, content marketing, etc.).
• Maintain marketing touchpoints to continuously communicate with leads, nurturing their relationship and moving them through the sales funnel.
• Provide insurance advisors & account managers with enablement support, including training, resources, forecasts, and tools.

Project Management

• Ensure work is delivered accurately, on time, and within budget.
• Manage day-to-day marketing functions, including budgets, invoicing, forecasts, and expense management.
• Handle multiple projects concurrently, while meet challenging deadlines.

Collaboration and Communication

• Work closely with creative teams, agile squads, external agencies, call centers, and operations to ensure objectives are met efficiently and timely.
• Collaborate with product managers, pricing, and other stakeholders to demonstrate connected thinking and increased product and industry knowledge.
• Develop and maintain relationships across departments, including sales, product, legal, and compliance.

Testing, Analysis, and Reporting

• Partner with Advanced Analytics, Research & Insights, Sales & Reporting, Digital Media & Global Performance Teams to test, track, and analyze all marketing activities accurately.
• Measure effectiveness and ROI, and adjust strategies as required.
• Analyze and report on lead generation performance regularly, supporting the Senior Manager of Reporting & Operations on monthly reporting.
• Leverage data and insights to navigate ambiguity and fuel strategic optimizations.