Lead Generation Marketing Specialist

at  GIANT RECRUITMENT PTE LTD

We are seeking a dynamic and experienced Lead Generation Marketing Specialist to assist our client’s IT consultancy company. The ideal candidate will be adept at generating leads through a variety of channels, including email marketing, PPC, SEO, and social media campaigns. They will be responsible for creating compelling offers, optimizing our website for conversions, and coordinating efforts with our design and development teams to achieve business goals.

REQUIREMENTS

Technical Experience : 2-3 years of experience working in a marketing or lead generation agency.
Industry Knowledge : Experience marketing B2B SaaS product
Technical Skills : Proficiency in email marketing tools, PPC platforms, SEO best practices, and social media marketing.
Analytical Skills : Strong analytical skills with the ability to interpret data and generate actionable insights.
Project Management : Excellent project management skills with the ability to coordinate multiple initiatives and work collaboratively with a cross-functional team.
Communication : Exceptional written and verbal communication skills, especially in English.
Creativity : Ability to create compelling and engaging marketing offers.
Adaptability : Ability to quickly adapt to new tools, platforms, and methodologies in the fast-evolving marketing landscape.

Lead Generation : Develop and implement strategies to generate leads via social media, email marketing, content marketing, PPC campaigns and SEO to achieve customer acquisition and revenue growth.

Offer Creation :

• Create attractive offers to capture the interest of potential customers in collaboration with the Sales Manager.
• Develop marketing materials: product images, social media collateral, videos, event presentations, press releases.
• Create engaging written and pictorial content target audiences that are consistent with brand identity

Website Optimization : Analyze and optimize website performance to increase conversions and improve user experience.
Coordination : Work closely with the Sales Manager to ensure cohesive and effective marketing campaigns, based on need for free-lancing for design or other specialities those to be agreed on by the Board of Directors.

Analytics & Reporting :

• Monitor and report on the performance of all lead generation activities and adjust strategies as needed in collaboration with the Sales Manager and the lead generation breakthrough agreed on.
• Analyse key performance metrics including traffic, conversion rates, and customer retention rate
• Analyse customers data to identify the market trends and opportunities to increase sales
• Lead the digital analytics, marketing campaign performance and engagement metrics to produce report for management
• Share the analytics with the Sales Manager in order to adjust the market segment targeted by the products and also the new opportunities to be sought for

Customer Journey Mapping : Understand and map out customer journeys to enhance lead nurturing and conversion processes in collaboration with the Sales Manager.