Lead Market Intelligence EEN

at  Goodyear

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Position: Lead Market Intelligence EEN - reports to central insights & analytics team, works closely with the revenue management team
Location: We are open to consider Associates based in all Europe East North countries

• Responsible for industry FC for the Hub, embedding market and customer dynamics
• Understand the market evolution and dynamics (sell-in and Sell-out, stocks etc) to build a concrete and accurate FC to support hub level demand plans
• Provide data/ fact-based inputs in DSO discussions to support hub plans and actions
• Represent GY in Tire manufacturers forums (aka. ETRMA) to drive better and deeper quality of data
• Responsible for providing market (Industry dynamics, GY group and competition) analysis for the HUB to highlight gaps and opportunities
• Lead detailed ‘root cause’ analysis to understand market and brand movements and highlight areas to focus on (beyond day-to-day analysis utilizing performance dashboards)à more focus on commercial business as they do not have structure to support, but also partner RM teams in the Hubs for consumer
• Highlight major Industry/adjacent categories development across countries in HUB, leveraging diff. sources of data needed (car park, fitment, mobility reports, LMC etc.) and implications for the product portfolio
• Supports trade marketing and RM team with insights on retail/channel development (e.g. Spaghetti charts, channel level analysis)
• Mapping competitive intelligence- New product launches- GFK, Promotions (align with TM team), pricing, competitive tie ups
• Track performance KPIs to highlight the effectiveness of actions take in market and recommend areas to focus – more skewed towards commercial business
• Responsible for managing the data availability, quality, comparability and readability across all countries of the HUB
• Managing interaction with main local data suppliers to ensure quality of data
• Identifying new sources of quality data to fulfill business intelligence gaps
• Checking robustness of data across time and sources
• Building capability on Analytics tools and solutions
• Providing the right support/training when needed for new commers to the role
• Ensuring proper cascade and utilization of tools, guidance or best practices provided on brand, market or customer analysis by regional CI&A team
• Supporting regional CI&A team in building business facing tools and solutions on BI