Lead Marketing Manager

at  Lumen

ABOUT LUMEN

Lumen connects the world. We are igniting business growth by connecting people, data and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust and transparency. People power progress. We’re invested in providing the flexibility you need to thrive and deliver lasting impact. Apply now to continue digitally connecting the world and shaping the future.

THE ROLE

Lumen is looking for a Lead Marketing Manager who will be the Adobe Experience Manager (AEM) Assets Administrator and play a key role on the Digital Marketing Technologies team. This position will be responsible for the health of a Digital Asset Management (DAM) repository that is part of an ecosystem serving a public-facing website and other marketing channels and enabling sales teams. Organization, teamwork, technical skill, and workflow management are strengths for the successful candidate.

THE MAIN RESPONSIBILITIES

• Drive end-to-end content transformation by scoping and shaping product strategy, business goals, innovative solutioning, and deliverables for AEM.
• Define and develop a roadmap for the product in line with the product vision and both intermediate and longer-term business objectives.
• Engage with internal stakeholders to understand their requirements and translate them into tailored AEM DAM solutions/product requirements.
• Collaborate with cross-functional teams, including developers, architects, and project managers, to ensure successful implementation and deployment of solutions.
• Develop and implement training, processes, and change management strategies to achieve successful AEM user adoption.
• Deliver training programs and workshops to educate clients and stakeholders on AEM DAM functionality and usage.
• Stay up to date with the latest trends and developments in AEM technologies and provides thought leadership and insights to clients and internal teams.
• Partner with technical experts to troubleshoot user and backend issues
• Establish and maintain relationships with vendors as it relates to the support and development of the DAM
• Develop a system that ensures no asset duplication and enables regular “house cleaning”
• Ensure that digital assets are properly classified, tagged, and formatted for easy retrieval and use.
• Create guidelines for the cataloging, storage, and retrieval of digital assets to maintain consistency and quality.