Lead of Innovation Discovery Face (All genders)
at Beiersdorf AG
Hamburg, Hamburg, Germany -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 15 Feb, 2025 | Not Specified | 17 Nov, 2024 | N/A | Good communication skills | No | No |
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Description:
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Responsibilities:
- Support GAMD in building the category innovation strategy & pipeline
- Passion for and Deep understanding of category trends, consumer needs, jobs to be done and relevant target groups
- Monitor closely markets, competition, trade and the digital space to derive implications for category innovation and pipeline development (with close coperation and CoE)
- Deep dive into business and market data to spot opportunities and unlock innovation opportunities
- Derive relevant consumer insights in view of business challanges and develop strategies how to exploit them
- Generate category-specific, consumer validated innovation concepts for global (or sizeble regional) deployment
- Liase with regions to ensure closeness and to fuel global innovation with local/regional insights
- Close cooperation with NIVEA Brand Management to ensure smooth transition of innovation projects from Early Innovation / category discovery into (pre-)IIM
- Fuel consumer insights into communication Development process ensuring consumer centricity and single minded message.
- Deep dive and collaborate with early innovation to support creating long-term view for the category.
- Be ahead of the curve by fueling Sustainability into the overall face pipeline
REQUIREMENT SUMMARY
Min:N/AMax:5.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Sales
Graduate
Proficient
1
Hamburg, Germany