Lead Partner Marketing Manager - Tech Alliances

at  Dynatrace

Company Description
Dynatrace exists to make software work perfectly. Our platform combines broad and deep observability and continuous runtime application security with advanced AIOps to provide answers and intelligent automation from data. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences.
Job Description
As the Lead Partner Marketing Manager at Dynatrace, you will play a critical role in integrating technology alliances into our Partner Marketing program, working closely with the Technology Alliances team to prioritize and nurture key partnerships.
You will establish scalable and repeatable marketing processes, balancing high, mid, and light touch approaches, with a focus on creating a self-service model through our Partner Portal.
For high-touch partners, you will develop and manage long-term, integrated marketing plans, while collaborating with internal teams to build an effective communications strategy.

This role offers a unique opportunity to shape the future of our partner ecosystem and drive the success of Dynatrace’s technology alliances

• Guiding the strategy, planning, priority setting and process, as we build a new focus on technology alliance marketing.
• Serve as the primary point of contact for internal and external Technology Alliance Marketing requests while collaborating with key stakeholders to develop and own the marketing plan.
• Develop and execute strategic partner marketing programs that align with the technology alliances strategy.
• Build a scalable execution model that enables partners to promote their partnership and offering, via packaged resources and templates.
• Working with partner marketing comms, establish a strategy and plan for technology alliance communications.
• Build and maintain relationships with external stakeholders, including key Technology Alliance partners, and internal stakeholders, including the Dynatrace Technology Alliance Team.
• Build and manage relationships with key partners, such as Red Hat.
• Be the go-to point of contact for internal or external Technology Alliance requests.
• Develop and execute longer term, integrated marketing plans with high-touch partners, (Red Hat).
• Create and deliver partner-facing marketing materials and assets.
• Set goals; track and measure the performance of Technology Alliance partner marketing programs and initiatives.
• Work closely with the global and regional marketing teams to amplify partner presence in campaigns, programs and events where appropriate.
• Manage the partner marketing budget to align with strategic priorities and drive results.

Qualifications

Minimum Requirements:

• 3-5 years of progressive experience in Partner Marketing, preferably within the Tech industry
• Bachelors Degree.

Preferred Requirements:

• Experience in partner marketing at enterprise technology companies
• Proven track record developing and executing successful partner marketing programs
• Strong understanding of go-to-market strategies
• Ability to build and manage relationships with key partners
• Proficiency in collaborating with cross-functional teams to advance the Technology Alliances plan
• Travel may be required in this role (up to 10%

Additional Information
-

A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.

• Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
• A team that thinks outside the box welcomes unconventional ideas, and pushes boundaries.
• An environment that fosters innovation, enables creative collaboration, and allows you to grow.
• A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
• A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
• A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.

DOE, salary $110K - $140K, plus Health, Dental, Life, STD, LTD, 401K, PTO. Total compensation may vary depending on candidate experience/education and location.
All your information will be kept confidential according to EEO guidelines.
We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact careers@dynatrace.com. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/C

• Guiding the strategy, planning, priority setting and process, as we build a new focus on technology alliance marketing.
• Serve as the primary point of contact for internal and external Technology Alliance Marketing requests while collaborating with key stakeholders to develop and own the marketing plan.
• Develop and execute strategic partner marketing programs that align with the technology alliances strategy.
• Build a scalable execution model that enables partners to promote their partnership and offering, via packaged resources and templates.
• Working with partner marketing comms, establish a strategy and plan for technology alliance communications.
• Build and maintain relationships with external stakeholders, including key Technology Alliance partners, and internal stakeholders, including the Dynatrace Technology Alliance Team.
• Build and manage relationships with key partners, such as Red Hat.
• Be the go-to point of contact for internal or external Technology Alliance requests.
• Develop and execute longer term, integrated marketing plans with high-touch partners, (Red Hat).
• Create and deliver partner-facing marketing materials and assets.
• Set goals; track and measure the performance of Technology Alliance partner marketing programs and initiatives.
• Work closely with the global and regional marketing teams to amplify partner presence in campaigns, programs and events where appropriate.
• Manage the partner marketing budget to align with strategic priorities and drive results