Lead Performance Marketing Manager

at  World Food Programme

DEADLINE FOR APPLICATIONS

30 November 2024-23:59-GMT+01:00 Central European Time (Berlin)
WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.

QUALIFICATIONS & EXPERIENCE REQUIRED:

Education
Bachelor’s degree, Master’s degree is preferred
Experience
Minimum 4 years of relevant national or international experience in performance Marketing, work experience with non-profit brand management is a strong advantage.

Knowledge & Skills

• Proficiency in using mobile attribution platforms MMPs such as Adjust, AppsFlyer, Kochava to measure and optimize acquisition campaigns performance.
• Proven hands-on experience setting up, managing, and optimizing marketing campaigns across various channels (e.g., Google, Meta, TikTok, Apple search ads) to scale app acquisition.
• Proven track record managing acquisition campaigns for both app and web platforms.
• Experience conducting incrementality testing and utilizing media mix modeling (MMM) to optimize marketing strategies.
• Expertise in web and app attribution and solid understanding of impacts of ad privacy changes.
• Experience collaborating with cross-functional teams, including brand, content, product, and design.
• Mature judgment with strong interpersonal skills
• Collaborative spirit able to liaise with a wide range of people at all levels and across different cultures and to act with credibility and diplomacy.
• Strong time management skills with an ability to plan, anticipate requirements, problems and obstacles, and an ability to juggle competing priorities successfully, and to work to tight deadlines.
• Self-motivated and able to work with a high degree of autonomy.
• Fully committed and motivated to achieve the aims of the World Food Programme.

Language(s)
High proficiency in written and spoken English required, knowledge of other UN languages is a plus

BACKGROUND AND PURPOSE OF THE ASSIGNMENT:

The United Nations World Food Programme (WFP) is the 2020 Nobel Peace Prize Laureate. WFP is the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change. Around 20,000 people work for the organization, most of them in remote areas, directly serving the hungry poor.
ShareTheMeal is WFP’s fundraising and awareness-raising app. To reach a world with zero hunger, WFP is investing in and growing private sector partnerships. ShareTheMeal is WFP’s fundraising and awareness-raising app. Free to download, the award-winning app is a pioneering way for people to join our efforts in creating a world with zero hunger.
ShareTheMeal currently has more than 1.6 million users worldwide, who have shared more than 235 million meals (USD 190 million). WFP is pursuing an ambitious growth strategy for individual giving, and ShareTheMeal is a key driver for this strategy going forward. The team, located in Berlin, is focused on further developing the app to include new and innovative features, and on increasing the engagement of existing users and growing the user base through marketing and communication initiatives.

ACCOUNTABILITIES / RESPONSIBILITIES

The Consultant, reporting to the Head of Growth Marketing of ShareTheMeal, is expected to:

• Lead the execution, and optimization of high-impact digital performance marketing strategies to support the ShareTheMeal app and website.
• Develop comprehensive media plans that align with business goals, ensuring strategic allocation of budgets across channels and markets for maximum impact and returns.
• Regularly analyze data to assess the effectiveness of marketing efforts and provide insights for optimization.
• Explore and test new acquisition channels to diversify fundraising efforts and reach new audiences.
• Utilize data insights and behavioral analysis to identify and engage with different personas, optimizing campaign messaging and creative to increase conversion rates and supporters’ retention.
• Proven experience in leading performance marketing teams, demonstrating ability to manage and mentor a team of marketing professionals
• Ability to set clear goals, provide regular feedback, and ensure team alignment with organizational objectives